Posts in Marketing
531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada
531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱

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Campaigns, Donor Relations, Fundraising, MarketingAndie Murphybatch23, donor relations, acquisition, marketing, cultivation, Marketing, fundraisingComment
528. How to Foster Trust + Connection with Your Brand (NMS Replay) - Shelley Diamond, UNICEF USA
528. How to Foster Trust + Connection with Your Brand (NMS Replay) - Shelley Diamond, UNICEF USA

Meet Shelley.  She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo. 

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Marketing, Innovation, CampaignsAndie Murphybatch22, marketing, InnovationComment
527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz
527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good.  He’s also walking us through the five-step D.R.E.A.M.  sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪

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Marketing, Innovation, Digital Strategy, Social Good, Social MediaAndie Murphybatch22, marketing, Innovation, advocacy, social media, social goodComment
526. Building a Modern Movement + Activating the Next Generation of Changemakers (NMS Replay) - Ben Collier
526. Building a Modern Movement + Activating the Next Generation of Changemakers (NMS Replay) - Ben Collier

Meet Ben. As CEO, he’s led the transformation of The Farmlink Project from a college dorm initiative into a national hunger relief movement 🌱 Theirs is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world 🌍 The Farmlink Project connects surplus food from farms to food banks all around the U.S. and has rescued more than 70 million pounds of produce since its inception 🚜 Tune in for this replay of the insightful conversation we had with Ben during the Nonprofit Market Summit.

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Marketing, InnovationAndie Murphybatch22, marketing, fundraising, InnovationComment
525. Building Resilient Communities + CORE's Holistic Approach to Humanitarian Work - Ann Lee
525. Building Resilient Communities + CORE's Holistic Approach to Humanitarian Work - Ann Lee

Meet Ann. She’s a trailblazing leader who has activated vital emergency responses within the U.S. and internationally🌍 She co-founded CORE (Community Organized Relief Effort) alongside Sean Penn, and as CEO has overseen CORE’s transition into an international response and resilience-building NGO, responding to global crises. Navigating the landscape of disaster relief and community empowerment takes more than good intentions; it demands innovation, trust, and a genuine commitment to systemic change.  Join us as Anne Lee shares the heartbeat of CORE's mission and how they’re paving the path toward a future where communities are well-prepared to respond and recover swiftly and effectively during times of crisis.

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Marketing, Events, InnovationAndie Murphybatch22, marketing, fundraising, events, InnovationComment
524. Innovating for Impact: Seth Godin's Revolutionary Strategies for Nonprofit Growth + Fundraising Success
524. Innovating for Impact: Seth Godin's Revolutionary Strategies for Nonprofit Growth + Fundraising Success

Meet Seth. For more than thirty years, he has made it his mission to inspire, innovate, and challenge audiences to level up, and we’re so honored he is back in our house today to do just that. He’s a prolific author, an entrepreneur and perhaps most of all, a teacher. This conversation is full over surprises from canoeing🛶 to reimagining the charity auction👨‍⚖ to powerful moments of philanthropy he witnessed from his parents. He had us laughing, crying and dreaming of a better future💭 Join us for a conversation that left us with one of our favorite invitation, an opportunity to “upgrade our guts”! 

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Marketing, Events, InnovationAndie Murphybatch22, marketing, fundraising, events, InnovationComment
Designing Tomorrow: The Modern Playbook for Social Impact Brands
Designing Tomorrow: The Modern Playbook for Social Impact Brands

Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission? Meet Designing Tomorrow, the show for modern social impact leaders and brands, hosted by Eric Ressler, Founder & Creative Director of Cosmic.

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Community, Marketing, Digital StrategyAndie Murphybatch22, marketing, digital strategy, communityComment
522. Building Digital Communities: A Roadmap for Community-First Nonprofit Marketing - Cameron Ripley
522. Building Digital Communities: A Roadmap for Community-First Nonprofit Marketing - Cameron Ripley

Meet Cameron. He’s the CEO of Community Boost, which has served more than 1,000 nonprofit clients and helped raise more than $100 million💸 The Community Boost team has also built the Nonprofit Marketing Summit, the world's largest nonprofit conference, driving more than 50,000 nonprofit professional registrations annually. Together, we’re peeling back the layers of digital marketing strategies that resonate with authenticity, creating communities that propel our missions forward. Tune in to chart your path toward mission-driven communities​​🗺️

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Community, Marketing, Digital StrategyAndie Murphybatch22, marketing, digital strategy, communityComment
516. 9 Nonprofit Trends That Matter in 2024: Engage dimensionally. - Jon McCoy, Becky Endicott, and Justin McCord
516. 9 Nonprofit Trends That Matter in 2024: Engage dimensionally. - Jon McCoy, Becky Endicott, and Justin McCord

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data 📊 Justin McCord, SVP of Marketing and Communications at RKD Group, joins us to discuss how engaging dimensionally is about understanding donors through multiple data points and dimensions beyond just transactions. If you're ready to take your supporter experience to the next level, this is the episode you won't want to miss!

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Digital Strategy, Marketing, Donor RelationsAndie Murphybatch22, trends, marketing, digital strategy, donor relationsComment
514. 9 Nonprofit Trends That Matter in 2024: Tap creators. Grow influence. - Jon McCoy, Becky Endicott, and Nick Lynch
514. 9 Nonprofit Trends That Matter in 2024: Tap creators. Grow influence. - Jon McCoy, Becky Endicott, and Nick Lynch

We’re back with another trend during our  9️⃣ Nonprofit Trends that Matter in 2024 Series: Tap creators. Grow influence.  Discover how you can supercharge your nonprofit's impact with the power of the creator economy—this episode zeroes in on this transformative force! Our special guest today, Nick Lynch, Co-Founder and CEO of Collidescope.io, is an expert of influencers and he’s here to guide us through this pivotal moment. Get ready to explore the art of partnering with like-minded creators to grow your influence and why saying 'yes' to asking for help can unlock doors you didn't even know existed🔑

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Partner Management, Digital Strategy, MarketingAndie Murphybatch22, trends, marketing, digital strategy, partnershipsComment
494. Marketing is Mission: How Greenpeace Creates Bold Campaigns to Fight Climate Change - Ebony Twilley Martin
494. Marketing is Mission: How Greenpeace Creates Bold Campaigns to Fight Climate Change - Ebony Twilley Martin

Meet Ebony. After discovering her son’s asthma was caused by the environment, her fight for his health turned into a fight for the planet🌎 She’s now the Executive Director at Greenpeace, reshaping societal systems, addressing the climate crisis, safeguarding our planet, advancing racial justice and prioritizing people over profits💪 We’re taking a deep dive into the ways this iconic organization battles the climate crisis with bold, creative campaigns, like projecting powerful messages onto iconic landmarks like the Hollywood sign. Throughout this conversation, Ebony inspires us to choose hope and remember the power of the collective in this work. Tune in to see how we all can create a greener, more peaceful, more just world for all🌿

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Environmental, Marketing, Social GoodAndie Murphymarketing, campaigns, advocacy, social change, batch21Comment
462. It‘s Time to Decide. How to Reimagine Nonprofit Impact - Seth Godin
462. It‘s Time to Decide. How to Reimagine Nonprofit Impact - Seth Godin

Meet Seth. He’s a legendary author, thinker and all around good human. You can find his expert marketing tips just by typing “Seth” into Google where his blog will pop up😍 His podcast Akimbo is in the top 1% of all podcasts worldwide. He’s the real deal and we can’t think of a better opener for Season 8 of the podcast. Tune in for disruptive ideas, better ways to work and so much hope for the nonprofit sector. You don’t want to miss this epic convo! 

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Storytelling, Marketing, InnovationAndie Murphymarketing, Innovation, storytelling, batch20Comment
447. How to Create a Compelling Donor Journey to Grow Engagement (Replay) - Cameron Bartlett
447. How to Create a Compelling Donor Journey to Grow Engagement (Replay) - Cameron Bartlett

Meet Cameron. This digital marketer and fundraiser helps hundreds of nonprofits fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to build this journey. So he's helping us map one out to get started. His personal story of philanthropy is reason enough to tune in 🎧

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Values, Fundraising, Marketing, Digital StrategyJulie Conferfundraising, digital strategy, marketing, cultivation, retention, batch19Comment
446. Evolved Digital Strategy Panel: How to Foster Connections and Drive Impact Using Digital Strategies - Carolina Garcia Jayaram, Eric Ressler, Nick Lynch and Sarah Adolphson
446. Evolved Digital Strategy Panel: How to Foster Connections and Drive Impact Using Digital Strategies - Carolina Garcia Jayaram, Eric Ressler, Nick Lynch and Sarah Adolphson

Join this panel of modern impact thinkers as we explore how to build evolved methods to grow the digital influence of your organization. We’re diving into marketing and branding, working with influencers, flexing content in various mediums and platforms, leveraging the power of media to build digital community, and helping nonprofits look to the horizon for evolved methods to grow their digital influence. This is the panel you’ve been waiting for to get your mission’s story out in the wild.

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Values, Fundraising, Marketing, Digital StrategyJulie Conferdigital strategy, marketing, batch19Comment
419. LIVE from New Orleans: Put the Good Back Into Marketing - Noah Barnett
419. LIVE from New Orleans: Put the Good Back Into Marketing - Noah Barnett

While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in person!) including Noah Barnett, VP of Marketing at Feathr. Tune in for key findings from Feathr’s recently released State of Nonprofit Marketing Report. This report is 24 pages full of statistics and insights built directly off responses from over 400 marketers, fundraisers, leaders, and experts in the nonprofit and association sectors. One big discovery? Nonprofits who began by investing in understanding their community are having the greatest returns as they understand the power of discovery. Remember: Discovery first, strategy second. Tune in for more incredible insights👏

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Digital Strategy, Marketing, CommunicationsAndie Murphybatch17, marketing, digital strategyComment
418. Building Effective Email Marketing (spoiler: small nonprofits are killing it!) - Tim Sarrantonio
418. Building Effective Email Marketing (spoiler: small nonprofits are killing it!) - Tim Sarrantonio

Meet Tim. Not only is he Director of Corporate Brand at Neon One, but he’s also the Vice Chair of the Fundraising Effectiveness Project, which helps nonprofit organizations increase giving at a faster pace by providing them with tools for tracking and evaluating their annual growth in giving. He’s bringing his expertise and insights from recent fundraising reports and sharing the role email marketing plays in successful fundraising strategies right now. If you tuned in for Episode 417, you might be asking yourself, “Two email convos in one week?” Yup! It’s really that important. Don’t miss it!

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Digital Strategy, Marketing, CommunicationsAndie Murphybatch17, marketing, digital strategyComment
417. Your Email Marketing Masterclass - Katelyn Baughan
417. Your Email Marketing Masterclass - Katelyn Baughan

Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧

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Digital Strategy, Marketing, CommunicationsAndie Murphybatch17, marketing, digital strategyComment
412. How Cornell Reimagined Donor Engagement at Massive Scale - Ashley Budd
412. How Cornell Reimagined Donor Engagement at Massive Scale - Ashley Budd

Meet Ashley. Ya’ll. We gotta talk about the jaw-dropping + disruptive + groundbreaking way Cornell reimagined its team structure to unleash radical engagement. Reorganizing teams can be anxiety-inducing, especially during the COVID-19 pandemic, but Cornell’s restructure led to a paradigm-shifting ripple in engagement - like moving from raising $600M to nearly $1B in less than three years🤯 This is a brilliant case study in how to radically unlock the potential of the bottom of your donor pyramid to yield big gains not just financially, but in engagement, story, awareness, event attendance, and loyalty🤝

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Marketing, Digital Strategy, Donor RelationsAndie Murphymarketing, digital strategy, strategy, donor relations, batch17Comment
411. The Do's and Dont's of Crafting Purposeful Fundraising Events - Cody Hays
411. The Do's and Dont's of Crafting Purposeful Fundraising Events - Cody Hays

Meet Cody. Who wants to make events easier ane more streamlined? 🙋We brought this incredible nonprofit events + marketing expert onto the pod, because Cody understands how marketing strategies lessen the overwhelm and overwork nonprofiters experience when building events. Tune in to learn how to integrate your mission’s values into your event theme, how to develop a virtual event strategy, and how to flex smart marketing to develop an event that lives and breathes before, during and long after the event confetti falls.  Don’t miss his playbook for elevating your event theme and raising more money💰

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Marketing, Digital Strategy, EventsAndie Murphymarketing, digital strategy, events, virtual events, batch17Comment