527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good. He’s also walking us through the five-step D.R.E.A.M. sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪

519. Building Community Through Authentic Engagement: Lessons from the Michael J. Fox Foundation - Becca Lockhart and Tyler Hyacinth

Meet Becca and Ty. These annual giving pros have mastered the art of 'stoking' to spark movements and create campaigns that resonate deeply with their audience🔥 They're bringing the playbook directly from the Michel J. Fox Foundation that meets this moment for how to show up + raise money on social media💰 On the podcast, they’re sharing how their strategies of authentic engagement, personalization and community listening can lead to powerful, impactful action. This episode is a must-listen for nonprofits looking to amplify their message and build lasting donor relationships in new ways📣

Social Media, FundraisingAndie MurphyMarch 18, 2024batch22, social media, fundraising, social fundraisingComment

517. How to Future-Proof Your Fundraising with Social Media + Make Giving Seamless - Nick Black

Meet Nick. He’s a combat veteran, an incredible innovator and founder of the nonprofit Stop Soldier Suicide and the company GoodUnited. GoodUnited’s innovative approach to philanthropy is a game-changing force in social media fundraising that's rallied over a billion dollars in donations💰 Nick is revealing the strategic use of social media to turn passive observers into active contributors, showcasing how tailored interactions can ignite online movements and scale personal connections. Stop Soldier Suicide is a shining example of how this approach can raise significant funds. Tune in to discover how social media can serve as a powerful addition to your fundraising toolkit🛠️, rather than just another to-do list item📋

Social Media, FundraisingAndie MurphyMarch 11, 2024batch22, social media, fundraising, social fundraisingComment

511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar

Meet Alice. For her, finding life-saving cancer treatments is personal, not just professional. With a career in biotech that's witnessed industry milestones, she now leads BrightEdge at the American Cancer Society. BrightEdge is a venture capital fund directing philanthropic donations to startups pioneering cancer-fighting solutions. Established in 2019, it's already invested $28.9 million in 18 companies, with the potential to benefit 1.5 million patients and families. Don't miss this inspiring discussion on driving impact and innovation in the fight against cancer. 🎗️

Strategy, Philanthropy, InnovationAndie MurphyFebruary 19, 2024batch22, fundraising, philanthropy, social media, marketingComment

399. Using TikTok to Grow Your Impact -for Good - Brett Peters

Meet Brett. He’s the Global Lead for TikTok for Good, TikTok’s social impact content program that inspires and encourages users to have a positive impact on the planet and those around them😍 The TikTok for Good account highlights organizations that have used TikTok to grow their audience, activate supporters and raise awareness around specific causes. You don’t have to learn any dances or lip-sync to share your voice on TikTok. 📷 Join us for the conversation that makes leaning into the power of TikTok accessible and even fun!

Digital Strategy, Social MediaAndie MurphyMarch 20, 2023digital strategy, social media, batch17Comment

358. Habits of an Impactful Storyteller - Julia Campbell

Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re chatting about impactful storytelling with Julia Campbell, nonprofit storytelling expert and our very first podcast guest. She’s sharing her insight on defining your goal, balancing qualitative and quantitative information, and developing trust. Tune in for tips, case studies and the Do’s/Dont’s for the modern nonprofit storyteller. 📝

Habits Series, Storytelling, Social MediaAndie MurphyDecember 2, 2022storytelling, marketing, social media, batch15Comment

348. Grassroots Marketing for Nonprofits: Tapping Your Power from Within - Racheli Edelkopf

Storytelling, Marketing, CommunicationsAndie MurphyNovember 9, 2022batch14, marketing, digital strategy, social mediaComment

180. Developing a Magnetic Brand: Using Instagram to Build Community - Carolyn Stine

Meet Carolyn. She worked in the fashion industry for a decade doing digital strategy, marketing and ops before leaving corporate America to start her own business. Today, this Instagram Strategist teaches others how to leverage the platform while illuminating the incredible relationship-building that happens on IG.

Storytelling, Social Media, MarketingJulie ConferOctober 11, 2021batch8, marketing, social media, voiceComment

173. How to Make Sense of Social Media + Find Your Unique Voice - Christina Edwards

Meet Christina. This digital expert works with all types of nonprofit clients from multi-million dollar organizations to small-but-mighty volunteer-led teams. She’s passionate about empowering nonprofits to step into their expertise, be bold and find their unique voice and audience online. Today, she’s our social media handler and talking through setting goals, tracking metrics, finding your unique digital voice and measuring your success. If you’ve ever had a leader say, “how do we track our social media metrics?” then this is your episode.

Social Media, MarketingJulie ConferSeptember 29, 2021batch8, fundraising, social mediaComment

137. Using Tech for Good: Celebrating + Growing Everyday Philanthropists - Brian Ford

Meet Brian. He's the host of the Self Improvement Daily podcast (you know, a podcast with a casual 8M+ downloads where each episode lasts less than 2 mins 😲😱🤗) as well as the founder of For Purpose - a social impact platform modernizing what it means to make a difference. This self-professed Social Impactivist is breaking down how to capture impact and amplify it for good. Tune in and learn how to activate everyday philanthropists for your mission.

Communications, Social Media, PhilanthropyJulie ConferJune 30, 2021batch6, social media, technology, philanthropy, self careComment

70. How to Level-Up Your Nonprofit's Online Marketing - Dana Snyder

Meet Dana. This social media expert loves helping nonprofit marketers and organizations cultivate passionate online audiences of donors, partners, and advocates. Your websites and your socials are your storefronts right now. And Dana's diving into how to leverage events on social media and tips to broaden your donor base. This is the social media episode you need to hear.

69. How Nonprofits Can Collaborate with Online Influencers + Build a Movement - Nick Lynch

Meet Nick. This former Make-A-Wish kid knows what it's like to benefit from the nonprofit sector, and now he's paying that gift forward. Nick founded Collidescope, a social media analaytics and measurement software-as-a-service platform allowing global causes, influencers and orgs to collaborate and track their cumulative influence and impact. Hear how a gamer raised more than $250K for a domestic violence shelter. He's talking partnerships between nonprofits & influencers, and we should all be listening.

5. Transform Your Nonprofit's Social Media - Chris Fox

Meet our friend, Chris Fox. He's a digital brand whiz and brilliant storyteller who takes organizations' marketing needs to the next level with his smart creativity and intuitive approach to branding.