516. 9 Nonprofit Trends That Matter in 2024: Engage dimensionally. - Jon McCoy, Becky Endicott, and Justin McCord
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2024 Nonprofit Trends That Matter
This episode is part of our 2024 Nonprofit Trends That Matter Series.
Overview
Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data 📊 Justin McCord, SVP of Marketing and Communications at RKD Group, joins us to discuss how engaging dimensionally is about understanding donors through multiple data points and dimensions beyond just transactions. If you're ready to take your supporter experience to the next level, this is the episode you won't want to miss!
💡Learn in this series
Trends that’ll grow and elevate your mission
Pro tips for success
Case studies of who's already doing it well in the sector (because let's replicate what's working!💪)
Ways to infuse joy into your work 😊
“You cannot engage dimensionally if you do not understand the dimensions that you have to act on.”
Episode Transcript
Download Full Episode Transcript Here
Episode Highlights
Tonesetting (1:40)
Who’s Doing it Well? + Engage Dimensionaly Playlist (6:00)
Justin’s story + journey to where he is today (12:35)
A high-level look at engaging dimensionally (20:20)
Moving from 1:0 engagement to 2:0 engagement (25:00)
How nonprofits can start engaging dimensionally (29:35)
Case study of an org rocking this trend (34:30)
Justin’s One Good Thing: Be intentional about those around you. (38:35)
How to connect with Justin and RKD Group (40:25)
Impactful Quotes
“We want to get outside of transactions as our sole source of truth. We are so much more than just the checkout screens.” -Jon
“Personalization is the way we're trying to build trust. We build trust whenever we know people by name, we recognize their shared humanity and speak into that relationship.” -Jon
“The reality is that the data all around us shows that it's time for our sector to make some mindset shifts. So the Edelman study, and the findings of of trust, the Fundraising Effectiveness Project, Long-Tail retention challenges, like report after report after report. We can choose to look at these as Chicken Little or we can use them as an opportunity to truly make that mindset shift.” -Justin
"You cannot engage dimensionally if you do not understand the dimensions that you have to act on." -Justin
“Be intentional about those around you.” -Justin
“Find your gift and then give it away.” -Justin
