Posts in Marketing
408. How to Find + Track KPIs for Your Org That Really Matter - Brett Kopf
408. How to Find + Track KPIs for Your Org That Really Matter - Brett Kopf

Meet Brett. As a founder, he’s passionate about improving education and goes deep to understand problems and create solutions. With his brother David, he founded Remind.com which is now used by 30 million active users who send billions of messages to families with the goal of giving students an opportunity to succeed😍 Together, they also founded Omella in 2019 after seeing the difficulty educators have collecting money. He’s, in his own words, obsessed with helping customers. Tune in for Brett’s formula for building a company (or organization!)🙌

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Marketing, Strategy, InnovationAndie MurphyInnovation, strategy, entrepreneurship, batch17Comment
407. Nonprofit Digital Marketing 101 - Jon McCoy, CFRE, Becky Endicott, CFRE, Dana Snyder and Noah Barnett
407. Nonprofit Digital Marketing 101 - Jon McCoy, CFRE, Becky Endicott, CFRE, Dana Snyder and Noah Barnett

Join Jon and Becky alongside two brilliant nonprofit digital marketers - Noah Barnett and Dana Snyder for a robust discussion about the basics of digital marketing📣 At a time when 97% of Americans own a mobile device and 85% own a smartphone, it’s clear we’re in a time of 24/7 connectivity. As a result, digital marketing strategies are no longer “nice to have” - they are absolutely essential for impact-driven organizations to meet this digital moment of connectivity. And it’s not too late to jump in the game! So let’s take a breath and get back to basics with the experts. 

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Digital Strategy, Marketing, CommunicationsAndie Murphydigital strategy, marketing, Communications, batch17Comment
402. How to Build Donor Trust with Authentic Marketing - Javan Van Gronigen
402. How to Build Donor Trust with Authentic Marketing - Javan Van Gronigen

Meet Javan. He’s on a mission to help nonprofits achieve the same level of impact and recognition as major brands. While working as an art director, he found himself pulled toward mission-focused work where his skills could make an even bigger difference. This led him to work with Invisible Children, an org gained worldwide attention through their creation of the Kony 2012 campaign. Javan then founded Donately and Fifty & Fifty to support the many causes and organizations that need that same level of storytelling and digital support. Javan is speaking out language in this episode and has so much wisdom to share with the We Are For Good community 👏Tune in for the playbook on how to take your nonprofit's brand to the next level🚀

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Digital Strategy, Communications, MarketingAndie Murphydigital strategy, marketing, batch17Comment
394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact -Valerie Brown
394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact -Valerie Brown

Meet Valerie. This proud New Yorker is an accomplished marketing and technology leader with over 20 years of experience across sectors. While working in media and entertainment (Project Runway marketing royalty here🤩), Valerie discovered her true passion while driving NBC Universal to implement corporate social responsibility efforts. Now, she’s the Nonprofit Industry Advisor at Salesforce where she continues to help orgs successfully implement and adopt technology to scale their marketing efforts. Don’t miss her expert tips to move your organization’s brand forward with marketing 

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Communications, Digital Strategy, Marketing, StrategyAndie Murphybatch16, marketing, digital strategy, brandingComment
383. 9 Nonprofit Trends That Matter in 2023: Marketing is Mission - Jon McCoy, CFRE, Becky Endicott, CFRE and Eric Ressler
383. 9 Nonprofit Trends That Matter in 2023: Marketing is Mission - Jon McCoy, CFRE, Becky Endicott, CFRE and Eric Ressler

Welcome back to our Friday Series,  Trends that Matter in 2023 Today we’re breaking down Trend #4: Marketing is Mission. Marketing is no longer a facet of your mission, it IS your mission manifested. Eric Ressler, Founder and Creative Director at Cosmic, is joining us for the conversation to break down why communication, design and marketing are keys to organizational success. Join us as we explore how the way you attract, market and find your believers is mission work.

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Values, Communications, MarketingAndie Murphybatch16, marketing, community, thought leadershipComment
288. How to build a Thriving and Scalable Marketing Ecosystem - Diana Chaplin
288. How to build a Thriving and Scalable Marketing Ecosystem - Diana Chaplin

Meet Diana. She's a content strategist, marketing director, and brand leader who is a systems thinker and most inspired by nature's approach to ecosystems. She's taking that deep love of nature into this convo and showing just how revolutionary digital ecosystems can be when marketing strategy/people/vision are all aligned. Tune in and learn how to tell stories via diverse media.

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Communications, Marketing, Digital StrategyJulie Conferbatch12, marketing, storytelling, digital strategyComment
279. Ethical Storytelling in Action: The Imperative of Creating Culturally-Informed Narratives - Kristen Marston
279. Ethical Storytelling in Action: The Imperative of Creating Culturally-Informed Narratives - Kristen Marston

Meet Kristen. This Hollywood narrative strategist and impact advisor develops culturally-informed narratives for companies like Netflix, HBO Max, MTV, Disney, and more for more than 100 major film and TV projects. As Chief Impact Officer of The League, she works at the intersection of culture and politics advocating for a future where everyone who makes up the New American Majority can act, engage, and thrive. We're talking about crafting narratives and creating media that is reflective of the communities our missions engage.

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Marketing, Diversity and Inclusion, StorytellingJulie Conferbatch12, marketing, DEI, storytellingComment
267. The Rise of Corporate Social Impact + How Nonprofit Missions Can Meet the Moment - Olivia Khalili
267. The Rise of Corporate Social Impact + How Nonprofit Missions Can Meet the Moment - Olivia Khalili

Meet Olivia. She's been on a lifelong quest to create community-based workplace cultures that fuel good while helping the bottom line. And now that company PagerDuty, a real-time impact response platform, is driving the effort of societal benefits through business and its employees. As social impact and philanthropy are becoming more important in attracting top talent, Olivia explains how connecting social impact to success is game-changing.

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Communications, MarketingJulie Confermarketing, batch12Comment
265. Stop Interrupting. Start Empowering. How to Grow Fans + Donors Exponentially - Jeff Rosenblum
265. Stop Interrupting. Start Empowering. How to Grow Fans + Donors Exponentially - Jeff Rosenblum

Meet Jeff. You know we love a dynamic convo with disruptors-for-good, and Jeff is taking his corporate branding knowledge and applying it to our nonprofit missions. This Founder and Chief Strategy Officer of Questus, one of the country's leading digital advertising agencies, makes a passionate case that nonprofits can learn from the consumer journeys of powerhouse brands, and he's bringing the playbook to apply to donor journeys. Holla! 🙌

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Communications, MarketingJulie Conferbatch11, marketingComment
257. #AMA (Ask Me Anything) Fridays: Nonprofit Marketing - Jonathan McCoy, CFRE and Becky Endicott, CFRE
257. #AMA (Ask Me Anything) Fridays: Nonprofit Marketing - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Jon + Becky are hosting a special #AMA (Ask Me Anything) style convo on Friday's episode, and this week's topic is Nonprofit Marketing. So drop us an email, DM or (best option🤩👉) leave us a voice memo and we'll play your question on-air🎙 We want to know that burning questions or roadblocks are plaguing you about your website, or maybe how to flex a hybrid event, how to build a new donor engagement plans or innovative ways to leverage crowdfunding. We're ready. Put us in, coach!

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Digital Strategy, MarketingJulie Conferbatch11, podcasting, storytelling, digital strategyComment
254. Podcasting for Good: How to Nail a Podcast (or Any!) Interview - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
254. Podcasting for Good: How to Nail a Podcast (or Any!) Interview - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

It's the final week of our Friday series Podcasting for Good, and we have loved every dorky second of teaching you what we've learned. This week we're talking about How You Can Nail a Podcast (or Any!) Interview. Your personal hype team is here to prep you for the interview and tips for showing up solidly. We’re sharing our playbook, frameworks, marketing plans and tools too. Join us!

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Digital Strategy, MarketingJulie Conferbatch11, podcasting, storytelling, digital strategyComment
253. Direct Mail Isn't Dead Yet... Here's the New Playbook - Mike Duerksen
253. Direct Mail Isn't Dead Yet... Here's the New Playbook - Mike Duerksen

Meet Mike. 🚨He's brought the truth - direct mail is not dead! We're talking through some super progressive strategies to breathe new life into your direct mail campaigns, tie them to your digital engagement strategy and explore how all of it will tee up your monthly and legacy donors too. We're reimagining direct mail with innovation and equity - tune in🎧

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Mission Story, Innovation, Communications, Fundraising, MarketingJulie Conferbatch11, direct mail, direct marketing, marketingComment
251. Podcasting for Good: How to Pitch Yourself to a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
251. Podcasting for Good: How to Pitch Yourself to a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

Your feedback on our 5-part Friday series Podcasting for Good is giving us all the 🥰 ! We've broken down why we think you should take the plunge, how to build a show, how to launch a podcast, and this week we're talking about How to Pitch to a Podcast for yourself or your organization. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!

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Digital Strategy, MarketingJulie Conferbatch11, podcasting, storytelling, digital strategyComment
248. Podcasting for Good: How to Launch a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
248. Podcasting for Good: How to Launch a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

Hope you're taking notes on this new Friday series Podcasting for Good. We've broken down why we think you should take the plunge, how to build a show, and this week we're diving into How To Launch a Podcast. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!

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Digital Strategy, MarketingJulie Conferbatch11, podcasting, storytelling, digital strategyComment
243. Telling Your Story More Authentically + Cultivating Rabid Fans - Jess Ekstrom
243. Telling Your Story More Authentically + Cultivating Rabid Fans - Jess Ekstrom

Meet Jess☀️ She's an entrepreneur, author, speaker and founder who's helping women tell, sell and uncover the value in their story so they can make a living and a difference at the same time. After starting Headsband of Hope in college (featured on GMA & Today show!), this female empowerer learned how to help women find their voices, tell their story authentically, and reminds us that little things matter. Tune in, only if you want to be massively inspired. It's an UNGETTABLE GET interview day! 💃 💡Learn: Current landscape of women in thought leadership and public speaking? (only 32% of speakers are women, down from 33% in 2017) 😱 How nonprofit leaders can embrace public speaking & crafting their own stories Advice around embracing optimism & battling compassion fatigue Overview of her book: Chasing the Bright Side

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Communications, MarketingJulie Confermarketing, thought leadership, batch11 Comment