batch22 — We Are For Good Podcast Episode Shownotes — We Are For Good

Posts tagged batch22

528. How to Foster Trust + Connection with Your Brand (NMS Replay) - Shelley Diamond, UNICEF USA

Meet Shelley. She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo.

Marketing, Innovation, CampaignsAndie MurphyApril 17, 2024batch22, marketing, InnovationComment

527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz

527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good. He’s also walking us through the five-step D.R.E.A.M. sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪

Marketing, Innovation, Digital Strategy, Social Good, Social MediaAndie MurphyApril 15, 2024batch22, marketing, Innovation, advocacy, social media, social goodComment

526. Building a Modern Movement + Activating the Next Generation of Changemakers (NMS Replay) - Ben Collier

526. Building a Modern Movement + Activating the Next Generation of Changemakers (NMS Replay) - Ben Collier

Meet Ben. As CEO, he’s led the transformation of The Farmlink Project from a college dorm initiative into a national hunger relief movement 🌱 Theirs is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world 🌍 The Farmlink Project connects surplus food from farms to food banks all around the U.S. and has rescued more than 70 million pounds of produce since its inception 🚜 Tune in for this replay of the insightful conversation we had with Ben during the Nonprofit Market Summit.

Marketing, InnovationAndie MurphyApril 10, 2024batch22, marketing, fundraising, InnovationComment

525. Building Resilient Communities + CORE's Holistic Approach to Humanitarian Work - Ann Lee

525. Building Resilient Communities + CORE's Holistic Approach to Humanitarian Work - Ann Lee

Meet Ann. She’s a trailblazing leader who has activated vital emergency responses within the U.S. and internationally🌍 She co-founded CORE (Community Organized Relief Effort) alongside Sean Penn, and as CEO has overseen CORE’s transition into an international response and resilience-building NGO, responding to global crises. Navigating the landscape of disaster relief and community empowerment takes more than good intentions; it demands innovation, trust, and a genuine commitment to systemic change. Join us as Anne Lee shares the heartbeat of CORE's mission and how they’re paving the path toward a future where communities are well-prepared to respond and recover swiftly and effectively during times of crisis.

Marketing, Events, InnovationAndie MurphyApril 8, 2024batch22, marketing, fundraising, events, InnovationComment

524. Innovating for Impact: Seth Godin's Revolutionary Strategies for Nonprofit Growth + Fundraising Success

524. Innovating for Impact: Seth Godin's Revolutionary Strategies for Nonprofit Growth + Fundraising Success

Meet Seth. For more than thirty years, he has made it his mission to inspire, innovate, and challenge audiences to level up, and we’re so honored he is back in our house today to do just that. He’s a prolific author, an entrepreneur and perhaps most of all, a teacher. This conversation is full over surprises from canoeing🛶 to reimagining the charity auction👨‍⚖ to powerful moments of philanthropy he witnessed from his parents. He had us laughing, crying and dreaming of a better future💭 Join us for a conversation that left us with one of our favorite invitation, an opportunity to “upgrade our guts”!

Marketing, Events, InnovationAndie MurphyApril 3, 2024batch22, marketing, fundraising, events, InnovationComment

523. How to Use Storytelling, Data, Partnerships, and Advocacy to Drive Systems Change - Sixto Cancel

523. How to Use Storytelling, Data, Partnerships, and Advocacy to Drive Systems Change - Sixto Cancel

Meet Sixto. He’s a nationally recognized leader in driving systems change in child welfare to improve outcomes for youth and families. As the founder and CEO of Think of Us, he spearheads fundamental change in child welfare systems nationwide. He’s sharing how Think of Us secured a groundbreaking $47.5 million investment from the Audacious Project, which convenes funders and social entrepreneurs to support bold solutions to the world’s most urgent challenges. This investment is set to transform support for families and children in need🫶 Everything about Think of Us is innovative and Sixto shares the ins and outs so we can all grow with these same mindsets🌱

Social Good, Philanthropy, Partner ManagementAndie MurphyApril 1, 2024batch22, advocacy, Innovation, data, storytelling, social changeComment

Designing Tomorrow: The Modern Playbook for Social Impact Brands

Designing Tomorrow: The Modern Playbook for Social Impact Brands

Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission? Meet Designing Tomorrow, the show for modern social impact leaders and brands, hosted by Eric Ressler, Founder & Creative Director of Cosmic.

Community, Marketing, Digital StrategyAndie MurphyMarch 28, 2024batch22, marketing, digital strategy, communityComment

522. Building Digital Communities: A Roadmap for Community-First Nonprofit Marketing - Cameron Ripley

522. Building Digital Communities: A Roadmap for Community-First Nonprofit Marketing - Cameron Ripley

Meet Cameron. He’s the CEO of Community Boost, which has served more than 1,000 nonprofit clients and helped raise more than $100 million💸 The Community Boost team has also built the Nonprofit Marketing Summit, the world's largest nonprofit conference, driving more than 50,000 nonprofit professional registrations annually. Together, we’re peeling back the layers of digital marketing strategies that resonate with authenticity, creating communities that propel our missions forward. Tune in to chart your path toward mission-driven communities🗺️

Community, Marketing, Digital StrategyAndie MurphyMarch 27, 2024batch22, marketing, digital strategy, communityComment

521. The Role of Metrics + Evaluation at the Intersection of Social Justice - Liza Mueller

521. The Role of Metrics + Evaluation at the Intersection of Social Justice - Liza Mueller

Meet Liza. She believes that transformational social change can happen only when deep trust, respect and community voice are centered across the board. She’s the Vice President of Knowledge and Thought Leadership at Echoing Green, an org that discovers emerging social entrepreneurs and invests deeply in the growth of their ideas and leadership. She’s walking us through groundbreaking research on measuring success in the social sector, especially for organizations led by people of color, exploring power dynamics in philanthropy for greater equity and progress. Tune in to rethink the role of data in driving social change 📊

Partner Management, Diversity and Inclusion, PhilanthropyAndie MurphyMarch 25, 2024batch22, fundraising, social fundraising, data, partnerships, partnership management, philanthropy, DEIComment

520. 9 Nonprofit Trends That Matter in 2024: Media scales impact. - Jon McCoy, Becky Endicott, Carolina Garcia Jayaram and Eva Bloomfield

520. 9 Nonprofit Trends That Matter in 2024: Media scales impact. - Jon McCoy, Becky Endicott, Carolina Garcia Jayaram and Eva Bloomfield

Welcome back to the final episode in our 9️⃣Nonprofit Trends that Matter in 2024 Series. We’re exploring how the world of philanthropy can be revolutionized through the power of media. Discover the secrets to making your nonprofit stand out by thinking like a media company💡 This week, we're joined by Carolina Garcia Jayaram, CEO, and Eva Bloomfield, CMO, from The Elevate Prize Foundation, a global nonprofit amplifying social impact and empowering passionate problem solvers, leaders and innovators. They’re on a mission to “Make Good Famous” and they are leveraging the power of media to do just that📢 Join us for a masterclass on maximizing your nonprofit's reach and sparking grassroots movements through storytelling and innovative strategies. Tune in for pro tips and disruptive ideas for organizations of all sizes!

Digital Strategy, Fundraising, Innovation, StrategyAndie MurphyMarch 20, 2024batch22, trends, giving, philanthropy, Innovation, technologyComment

518. 9 Nonprofit Trends That Matter in 2024: Make Generosity Frictionless. - Jon McCoy, Becky Endicott, and Vance Roush

518. 9 Nonprofit Trends That Matter in 2024: Make Generosity Frictionless. - Jon McCoy, Becky Endicott, and Vance Roush

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! As we near the end of our series, we're exploring how we can make generosity frictionless. We're used to frictionless payments in other aspects of our lives after all📱 With just a few taps on our phones, transactions are completed, and orders arrive at our doorsteps in a matter of hours. Joining us today is Vance Roush, the founder and CEO of Overflow, a platform allowing orgs to accept non-cash donations seamlessly. Together, we'll explore the digital evolution of donor behavior, the upcoming wealth transfer, and how these factors intersect with the shift toward identity-driven philanthropy. This episode is packed with tips, real-world case studies, and actionable insights to streamline your nonprofit's giving journey in today's digital landscape. Tune in now to embrace frictionless philanthropy💸

Digital Strategy, Fundraising, Innovation, StrategyAndie MurphyMarch 13, 2024batch22, trends, giving, philanthropy, Innovation, technologyComment

516. 9 Nonprofit Trends That Matter in 2024: Engage dimensionally. - Jon McCoy, Becky Endicott, and Justin McCord

516. 9 Nonprofit Trends That Matter in 2024: Engage dimensionally. - Jon McCoy, Becky Endicott, and Justin McCord

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data 📊 Justin McCord, SVP of Marketing and Communications at RKD Group, joins us to discuss how engaging dimensionally is about understanding donors through multiple data points and dimensions beyond just transactions. If you're ready to take your supporter experience to the next level, this is the episode you won't want to miss!

Digital Strategy, Marketing, Donor RelationsAndie MurphyMarch 6, 2024batch22, trends, marketing, digital strategy, donor relationsComment

515. The Cost of Code-Switching for Fundraisers of Color + Health Effects of Racism in the Sector- Jonah Nigh

515. The Cost of Code-Switching for Fundraisers of Color + Health Effects of Racism in the Sector- Jonah Nigh

Meet Jonah. This Renaissance man has a resume that is just as unique as it is impressive. He’s a classically trained singer🎶, a baker who was a semi-finalist on Season 1 of NBC’s Baking It 🍰 and an accomplished fundraising leader who is the senior vice president of Development and Alumni Engagement at The New School. On top of all that, he co-founded The Forum for BIPOC Fundraising Professionals. On today's podcast, Jonah shares insights on the toll of code-switching for fundraisers of color and the health impacts of racism in our sector, emphasizing how equity is a choice, inclusion is an action, and belonging is the result. This episode is essential listening for leaders at any career stage.

Self Care, Diversity and InclusionAndie MurphyMarch 4, 2024batch22, self care, community, culture, diversityComment

514. 9 Nonprofit Trends That Matter in 2024: Tap creators. Grow influence. - Jon McCoy, Becky Endicott, and Nick Lynch

514. 9 Nonprofit Trends That Matter in 2024: Tap creators. Grow influence. - Jon McCoy, Becky Endicott, and Nick Lynch

We’re back with another trend during our 9️⃣ Nonprofit Trends that Matter in 2024 Series: Tap creators. Grow influence. Discover how you can supercharge your nonprofit's impact with the power of the creator economy—this episode zeroes in on this transformative force! Our special guest today, Nick Lynch, Co-Founder and CEO of Collidescope.io, is an expert of influencers and he’s here to guide us through this pivotal moment. Get ready to explore the art of partnering with like-minded creators to grow your influence and why saying 'yes' to asking for help can unlock doors you didn't even know existed🔑

Partner Management, Digital Strategy, MarketingAndie MurphyFebruary 28, 2024batch22, trends, marketing, digital strategy, partnershipsComment

513. Cultivating Wellness in Leadership: How The Teaching Well's Approach Revolutionizes Nonprofit Work Environments - Lindsey Fuller

513. Cultivating Wellness in Leadership: How The Teaching Well's Approach Revolutionizes Nonprofit Work Environments - Lindsey Fuller

Meet Lindsey. She’s the Executive Director of The Teaching Well, a nonprofit wellness collective of educators, education leaders and healers. She’s unraveling the intricacies of creating a culture prioritizing wellness in the nonprofit sector. You won’t want to miss her perspective on whole leadership, which emphasizes the need for environments that employees don't have to recover from, and how individual health can initiate systemic healing. Tune in to get your game plan to foster a nurturing workplace🌱

Mental Health, Community, Self CareAndie MurphyFebruary 26, 2024batch22, mental health, self care, communityComment

512. 9 Nonprofit Trends That Matter in 2024: Activate the One = Grow the movement. - Jon McCoy, Becky Endicott, and Brady Josephson

512. 9 Nonprofit Trends That Matter in 2024: Activate the One = Grow the movement. - Jon McCoy, Becky Endicott, and Brady Josephson

Welcome back to 9️⃣ Nonprofit Trends that Matter in 2024 Series! How does a movement begin? Simple - with one person. Gone are the days of 'build it and they will come.' True community is about co-creation, about building alongside people. Finding solutions together not only propels your mission forward but also cultivates believers who won't let you fail. Today, we're thrilled to have Brady Josephson, VP of Marketing & Growth at charity: water, as our special guest. Brady leads a team of storytellers, creatives, and marketers responsible for growing, supporting and celebrating the charity: water community and their impact. Join us as we dive into why we need a new approach to generosity 💡

Community, Diversity and InclusionAndie MurphyFebruary 21, 2024batch22, trends, community, donor relationsComment

511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar

511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar

Meet Alice. For her, finding life-saving cancer treatments is personal, not just professional. With a career in biotech that's witnessed industry milestones, she now leads BrightEdge at the American Cancer Society. BrightEdge is a venture capital fund directing philanthropic donations to startups pioneering cancer-fighting solutions. Established in 2019, it's already invested $28.9 million in 18 companies, with the potential to benefit 1.5 million patients and families. Don't miss this inspiring discussion on driving impact and innovation in the fight against cancer. 🎗️

Strategy, Philanthropy, InnovationAndie MurphyFebruary 19, 2024batch22, fundraising, philanthropy, social media, marketingComment

510. 9 Nonprofit Trends That Matter in 2024: Our sector needs whole leaders. - Jon McCoy, Becky Endicott, and Sonya Perez-Lauterbach

510. 9 Nonprofit Trends That Matter in 2024: Our sector needs whole leaders. - Jon McCoy, Becky Endicott, and Sonya Perez-Lauterbach

We’re at the halfway point of the 9️⃣ Nonprofit Trends that Matter in the 2024 Series - welcome back! This week, we’re talking all about how our sector needs whole leaders. It's all too common to sacrifice our well-being in the name of "the greater good," often without realizing the toll it takes on ourselves and our teams. Special guest, Sonya Perez-Lauterbach, founder of Atlas Leadership, is sharing how to create new ways of being and serving with resilience, clarity, and joy. This conversation is for everyone because everyone can be a leader. Let's arm ourselves with strategies to sidestep unproductive behaviors that fuel stress and fear💪

Leadership, Self Care, Mental HealthAndie MurphyFebruary 14, 2024batch22, trends, leadership, mental health, self careComment