534. How It's Built: How to Create a Winning Digital Strategy for Exponential Audience Growth - Alicia Cepeda Maule, Innocence Project

Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.

She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning digital strategy for exponential audience growth. Here’s your playbook for modernizing your nonprofit, step-by-step. Let’s go🏃‍♂️

Digital StrategyAndie MurphyMay 8, 2024batch23, advocacy, digital strategyComment

530. Why + How to Engage Gen Z in Your Mission - Duyen Spigelman, Kathryn Baccash, and Alyssa Boger (NMS Replay)

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀

527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good. He’s also walking us through the five-step D.R.E.A.M. sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪

523. How to Use Storytelling, Data, Partnerships, and Advocacy to Drive Systems Change - Sixto Cancel

Meet Sixto. He’s a nationally recognized leader in driving systems change in child welfare to improve outcomes for youth and families. As the founder and CEO of Think of Us, he spearheads fundamental change in child welfare systems nationwide. He’s sharing how Think of Us secured a groundbreaking $47.5 million investment from the Audacious Project, which convenes funders and social entrepreneurs to support bold solutions to the world’s most urgent challenges. This investment is set to transform support for families and children in need🫶 Everything about Think of Us is innovative and Sixto shares the ins and outs so we can all grow with these same mindsets🌱

Social Good, Philanthropy, Partner ManagementAndie MurphyApril 1, 2024batch22, advocacy, Innovation, data, storytelling, social changeComment

494. Marketing is Mission: How Greenpeace Creates Bold Campaigns to Fight Climate Change - Ebony Twilley Martin

Meet Ebony. After discovering her son’s asthma was caused by the environment, her fight for his health turned into a fight for the planet🌎 She’s now the Executive Director at Greenpeace, reshaping societal systems, addressing the climate crisis, safeguarding our planet, advancing racial justice and prioritizing people over profits💪 We’re taking a deep dive into the ways this iconic organization battles the climate crisis with bold, creative campaigns, like projecting powerful messages onto iconic landmarks like the Hollywood sign. Throughout this conversation, Ebony inspires us to choose hope and remember the power of the collective in this work. Tune in to see how we all can create a greener, more peaceful, more just world for all🌿

Environmental, Marketing, Social GoodAndie MurphyDecember 6, 2023marketing, campaigns, advocacy, social change, batch21Comment

436. Building Sustainable Movements for Systems Change - Deepa Iyer

Meet Deepa. She's played many roles in supporting social movements, weaver, frontline responder, storyteller + guide. Her political and community homes include Asian American, South Asian, Muslim, and Arab ecosystems where she spent fifteen years in policy advocacy and coalition building in the wake of the September 11 attacks and the ensuing backlash. She now leads projects on solidarity and social movements at the Building Movement Project, a national nonprofit organization catalyzing social change through research, relationships, and resources. Don’t miss this conversation that’ll provide the building blocks for building sustainable movements💪

Community, Values, StrategyAndie MurphyJune 14, 2023social change, community, advocacy, batch18Comment

406. Proximity, Community, Compassion: How to Harness Humanity around Criminal Justice - Marc Howard

Community, Mission StoryAndie MurphyApril 5, 2023advocacy, community, empathy, batch17Comment

342. Unlocking the Power of Community in Peer-to-Peer Giving - Hannah Lowe

Community, Giving Tuesday, Giving DaysAndie MurphyOctober 26, 2022batch14, advocacy, community, giving tuesdayComment

241. Meet the Mission: KidLinks - Noelle Tuominen

Meet Noelle. This passionate mom realized she needed to create a community of like-minded parents after her 1-year-old endured a long ICU visit followed by a Type 1 diagnosis. She created "Type 1 Kid, Type A Mom" with other high-risk families working to keep their kids safe during the pandemic. The experience led her to KidLinks, a nonprofit bringing healing music to children through an online platform and musical performances. Learn how she moved from passionate consumer to marketing director of this mighty mission that does so much to lift joy for chronically sick kids.

Mission StoryJulie ConferMarch 9, 2022mission story, advocacy, batch11Comment