531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱

530. Why + How to Engage Gen Z in Your Mission - Duyen Spigelman, Kathryn Baccash, and Alyssa Boger (NMS Replay)

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀

516. 9 Nonprofit Trends That Matter in 2024: Engage dimensionally. - Jon McCoy, Becky Endicott, and Justin McCord

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data 📊 Justin McCord, SVP of Marketing and Communications at RKD Group, joins us to discuss how engaging dimensionally is about understanding donors through multiple data points and dimensions beyond just transactions. If you're ready to take your supporter experience to the next level, this is the episode you won't want to miss!

Digital Strategy, Marketing, Donor RelationsAndie MurphyMarch 6, 2024batch22, trends, marketing, digital strategy, donor relationsComment

490. Stop Soldier Suicide's Work to Support Veterans' Mental Health - Crystal Clark

Meet Crystal. We first met her on LinkedIn where she slid into our DM and just filled our cups to the brim with her kindness☕️ She then quickly became an unofficial member of the We Are For Good hype squad📣 Beyond being a devoted listener, she takes her passion for learning and growing to the next level by sharing insights with her team. We’re exploring Crystal's journey, from her roots as a teacher to her work at Stop Soldier Suicide, which has been fueled by a lifelong commitment to building community. Stop Soldier Suicide is on a relentless pursuit of innovation to reduce veteran suicide. Their team is constantly evolving by trying new things, learning from data and creating groundbreaking initiatives to save lives. Tune in to meet this driving force behind positive change💪

Community Week, Community, Donor Relations, Mental HealthAndie MurphyNovember 22, 2023batch20, community, mental health, donor relationsComment

486. Unlocking Your Working Genius for Innovation + Impact - Dave Raley

Meet Dave. He’s an expert in sustainable innovation🚀 helping nonprofits and businesses create profitable growth. He’s the founder of Imago Consulting, the author of a weekly trendspotting report called 🌊The Wave Report, and the co-founder of the Purpose & Profit Podcast with co-host Carly Berna. On the podcast today, he’s guiding us through the Working Genius framework sharing how it can enable effective collaboration and foster innovation. We’re also diving into how the subscription economy has opened doors for nonprofits to tap into recurring revenue models. Get ready to work in a new way filled with joy and growth. Tune in for insights into how you can elevate collaboration🤝 and innovation⚡ in your workplace.

Operations, Donor Relations, Community, InnovationAndie MurphyNovember 8, 2023batch20, digital strategy, donor relations, operations, InnovationComment

485. Saving Time + Engaging Your Rabid Fans: Automation Tips from SODA - Nicole Nidea

Meet Nicole. Her passion for educating others about organ donation started in 2015💚 That passion has continued to grow as she helped lead the original Student Organ Donation Advocates (SODA) chapter at Washington University in St. Louis 🎓 She then Nicole joined the SODA National Team in 2020 as the volunteer Director of Development and the next year their first full-time employee. This small but mighty team leans into automation to support more than 50 chapters and 20 community partnerships across the country 🤖 She’s sharing lessons learned along the way about how automation can transform an organization with everything from donor engagement to internal processes.

Operations, Donor Relations, Community, InnovationAndie MurphyNovember 6, 2023batch20, digital strategy, donor relations, operations, InnovationComment

457. 4 Fundraising Tips to Transform Your Fundraising (Replay) - Mallory Erickson

Meet Mallory. This former nonprofit executive director hit rock bottom seven years ago as she burned out on the nonprofit grind. Her saving grace: discovering an uncanny connection between coaching and fundraising. Since then, her unique programs combine her technical fundraising expertise with rockstar coaching skills to address the fears and discomforts around asking for money. And she's got the secret sauce to transform your 2021 fundraising plan. Tune in!

412. How Cornell Reimagined Donor Engagement at Massive Scale - Ashley Budd

Meet Ashley. Ya’ll. We gotta talk about the jaw-dropping + disruptive + groundbreaking way Cornell reimagined its team structure to unleash radical engagement. Reorganizing teams can be anxiety-inducing, especially during the COVID-19 pandemic, but Cornell’s restructure led to a paradigm-shifting ripple in engagement - like moving from raising $600M to nearly $1B in less than three years🤯 This is a brilliant case study in how to radically unlock the potential of the bottom of your donor pyramid to yield big gains not just financially, but in engagement, story, awareness, event attendance, and loyalty🤝

Marketing, Digital Strategy, Donor RelationsAndie MurphyApril 19, 2023marketing, digital strategy, strategy, donor relations, batch17Comment

376. A Crash Course on Major Gift Qualification - Meg George

Meet Meg. She’s Co-Founder and President of George Philanthropy Group, where their team has raised over $1BAs a major gifts fundraiser, Meg’s career changed when she learned which questions to ask and how to pose them. She’s sharing those lessons learned including 1) how to qualify your major gift asks and 2) ensuring your asks will be strategically aligned. This episode is a must listen for fundraisers with big dreams for 2023 - tune in!

Donor Relations, Major Gifts, Philanthropy, FundraisingAndie MurphyJanuary 25, 2023batch16, major gifts, fundraising, development, philanthropyComment

361. Habits of an Impactful Donor Relations Officer - Lynne Wester and T. Clay Buck

Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. We simply couldn’t miss the opportunity to talk all things donor relations with two of the most dynamic people we know - Lynne Wester (The DRG Group) and T. Clay Buck (TCB Fundraising). They’re sharing their collective wisdom including the one KPI you need to measure, building an attitude of gratitude and mental health tips. Don’t miss this action-packed episode created with the modern donor relations officer in-mind🤝

Habits Series, Cultivation, Donor RelationsAndie MurphyDecember 9, 2022donor relations, cultivation, fundraising, batch15Comment

351. The Case for Growing Radical Connection: The Generosity Crisis Book Launch! - Nathan Chappell and Brian Crimmins

Philanthropy, Donor Relations, Leadership, StrategyAndie MurphyNovember 16, 2022batch14, donor relations, data, philanthropyComment

349. The Habits of an Impactful Events Fundraiser - Matthew Helmer

Habits Series, Events, Donor RelationsAndie MurphyNovember 11, 2022batch14, events, donor relationsComment

340. Habits of an Impactful Annual Giving Officer - Mike Duerksen

Donor Relations, Habits Series, Annual GivingAndie MurphyOctober 20, 2022batch14, development, donor relations, annual givingComment

245. Podcasting for Good: How to Build a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

Hope you're taking notes on this new Friday series Podcasting for Good. We've broken down why we think you should take the plunge, and this week we're diving into How To Build a Podcast. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!

Donor Relations, Innovation, StorytellingJulie ConferMarch 17, 2022podcasting, batch11Comment

242. Podcasting for Good: Why Your Org (or You!) Should be Podcasting - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.

Digital Strategy, Donor Relations, Innovation, StorytellingJulie ConferMarch 11, 2022donor relations, podcasting, storytelling, batch11Comment

239. What Matters Right Now: Donor Behavior Matters More Than Giving Amount - Lynne Wester, Jonathan McCoy, CFRE & Becky Endicott, CFRE

It's our final Friday discussion in our 8️⃣ Trends That Matter in 2022 as we dive into Donor Behavior Matters More than Giving Amount with our donor relations muse, Lynne Wester. The way we think about donor recognition is dead wrong. Our current retention rates are 23% for first-time donors and around 50% overall. So what if we could change that by changing our behavior? We need to bless and release the way we value donors. The future of donor relations is based on behavior rather than giving amount. Tune in and learn why.

Donor Relations, StewardshipJulie ConferMarch 4, 2022donor relations, stewardship, cultivation, batch11Comment

199. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie

Ya'll. University of Wisconsin Foundation & Alumni Association has a STORY! Tune in and hear what happened when its students sent more than 32,000 personalized videos to alums during the pandemic. [insert jaw drop] 🤯🥰👏!!! Aimee describes herself as a "philanthropy enthusiast committed to radically personalizing the donor experience." Come meet this rising star in the donor relations world🤩

Communications, Donor Relations, Community WeekJulie ConferNovember 24, 2021batch9Comment

197. Donor Engagement Kindergarten Style: Small Things Matter - Jonathan McCoy and CFRE, Becky Endicott, CFRE

We're concluding our final episode in our Friday series, Donor Engagement: Kindergarten Style with this week's discussion about why Small Things Matter. Relationships that are triggered by process may be reliable, but they can also feel mechanical. We're talking about exerting effort and delighting in the small things that creates true connection and deeper engagement 🎉 Tune in, we're bringing principles, case study examples and Pro Tips too.

Donor Relations, Philanthropy, Strategy, ValuesJulie ConferNovember 19, 2021batch9Comment

194. Donor Engagement Kindergarten Style: Share Equally - Jonathan McCoy and CFRE, Becky Endicott, CFRE

We're diving back into another Friday series discussions, Donor Engagement: Kindergarten Style. This week we're discussing how to Share Equally. What happens when we democratize our good work, share frameworks, pass the microphone and share our seat at the table? Only the best things! 🎉 Tune in, we're bringing principles, case study examples and Pro Tips too.

Donor Relations, Philanthropy, Strategy, ValuesJulie ConferNovember 12, 2021batch9Comment

191. Donor Engagement Kindergarten Style: Use Your Listening Ears- Jonathan McCoy and CFRE, Becky Endicott, CFRE

We continue to arm ourselves with graham crackers and apple juice to fuel these Friday series discussions, Donor Engagement: Kindergarten Style. This week we dive into Using our Listening Ears (said in the least condescending way possible). How are you consciously finding a way to listen not only to your top donors - but ALL donors, employees, & volunteers? Don't fret - we're breaking it down🎉 We're bringing principles, case study examples, and Pro Tips too.

Donor Relations, Philanthropy, Strategy, ValuesJulie ConferNovember 4, 2021batch9Comment