Posts in Communications
243. Telling Your Story More Authentically + Cultivating Rabid Fans - Jess Ekstrom
243. Telling Your Story More Authentically + Cultivating Rabid Fans - Jess Ekstrom

Meet Jess☀️ She's an entrepreneur, author, speaker and founder who's helping women tell, sell and uncover the value in their story so they can make a living and a difference at the same time. After starting Headsband of Hope in college (featured on GMA & Today show!), this female empowerer learned how to help women find their voices, tell their story authentically, and reminds us that little things matter. Tune in, only if you want to be massively inspired. It's an UNGETTABLE GET interview day! 💃 💡Learn: Current landscape of women in thought leadership and public speaking? (only 32% of speakers are women, down from 33% in 2017) 😱 How nonprofit leaders can embrace public speaking & crafting their own stories Advice around embracing optimism & battling compassion fatigue Overview of her book: Chasing the Bright Side

Read More
Communications, MarketingJulie Confermarketing, thought leadership, batch11 Comment
235. How to Storytell Your Mission Through the Power of Video - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Derek Watson
235. How to Storytell Your Mission Through the Power of Video - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Derek Watson

Meet Derek🎥 This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story to tell. BUT the way it's told possesses the ability to connect hearts, community and purpose like never before. We firmly believe a compelling video can better launch your mission's story to a global community🚀 Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.

Read More
Communications, Digital Strategy, Marketing, StorytellingJulie Conferbatch10, storytelling, digital strategy, marketing, videoComment
201. From Sales to Fundraising: Lessons Learned After Knocking on Nearly 100,000 Doors - Jake Savage
201. From Sales to Fundraising: Lessons Learned After Knocking on Nearly 100,000 Doors - Jake Savage

Meet Jake. Every wondered what possesses someone to run 50 miles? For Jake - it's about passion. After learning about the plight of women and children who are trafficked around the world, he redirected his career in persuasive sales firmly toward helping the nonprofit sector. Join this convo with someone who's knocked on nearly 100,000 doors and is leveraging those corporate sales methods for good.

Read More
Communications, Fundraising, Major GiftsJulie Conferbatch9, major gifts, fundraisingComment
199. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie
199. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie

Ya'll. University of Wisconsin Foundation & Alumni Association has a STORY! Tune in and hear what happened when its students sent more than 32,000 personalized videos to alums during the pandemic. [insert jaw drop] 🤯🥰👏!!! Aimee describes herself as a "philanthropy enthusiast committed to radically personalizing the donor experience." Come meet this rising star in the donor relations world🤩

Read More
Communications, Donor Relations, Community WeekJulie Conferbatch9Comment
196. Your Playbook for Creating an Engaging Digital Annual Report - Josh Kligman
196. Your Playbook for Creating an Engaging Digital Annual Report - Josh Kligman

Meet Josh. He believes it's time for your annual report to undergo a makeover. In fact, he believes your annual report has tremendous potential to get your donor engaged and actually reading that report by leveraging digital reports, polls, videos, and the kind of attention-grabbing features you couldn’t include with your basic print version. Tune in and hear about the future of digital publications. We're also chatting about important annual report elements and the importance of digital storytelling🎧

Read More
Innovation, Communications, Design, Digital StrategyJulie Conferbatch9Comment
137. Using Tech for Good: Celebrating + Growing Everyday Philanthropists - Brian Ford
137. Using Tech for Good: Celebrating + Growing Everyday Philanthropists - Brian Ford

Meet Brian. He's the host of the Self Improvement Daily podcast (you know, a podcast with a casual 8M+ downloads where each episode lasts less than 2 mins 😲😱🤗) as well as the founder of For Purpose - a social impact platform modernizing what it means to make a difference. This self-professed Social Impactivist is breaking down how to capture impact and amplify it for good. Tune in and learn how to activate everyday philanthropists for your mission.

Read More
Communications, Social Media, PhilanthropyJulie Conferbatch6, social media, technology, philanthropy, self careComment
136. A Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller Houser
136. A Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller Houser

Meet Cheryl. This founder and CEO of Creative Breed, is an award-winning filmmaker who now applies her human-centered storytelling to marketing to help brands and organizations drive connection, engagement and action. In fact, she feels so passionately about how story can transform a person that she's leveraging her best tips to help nonprofits elevate their video storytelling game. Tune in and hear her tips for casting and building a narrative story arc.

Read More
Communications, StorytellingJulie Conferbatch6, fundraising, storytelling, videoComment
134. Philanthropy Trends: Breaking Down the Giving USA 2021 Report - Elizabeth Abel
134. Philanthropy Trends: Breaking Down the Giving USA 2021 Report - Elizabeth Abel

Meet Elizabeth. She's answering the questions we've all been wondering the past year: what happened to philanthropy in 2020? This seasoned fundraising pro is breaking down the 2021 Giving USA Report on Philanthropy, which dropped last week. Beyond the headlines and major takeaways, she's giving us some actionable steps to provide focus - no matter the size of your fundraising shop. Tune in and hear where the sector is moving and how you can level up your preparedness.

Read More
Communications, Philanthropy, StrategyJulie Conferbatch6, fundraising, mission storyComment
131. How to Use Financials to Show Impact - Stephanie Skryzowski
131. How to Use Financials to Show Impact - Stephanie Skryzowski

Meet Stephanie. She's a nonprofit purist with a passion for numbers and making them work for you in a most non-intimidating way. We're learning how nonprofit leaders can use their numbers to tell a more robust story, and how transparency around your numbers can lead to greater contributions. Numbers can do that?! You bet they can. Tune in and learn how.

Read More
Accounting, Communications, OperationsJulie Conferbatch6, fundraising, mission storyComment
127. The New Rules of Thought Leadership + The Power of LinkedIn - Tania Bhattacharyya
127. The New Rules of Thought Leadership + The Power of LinkedIn - Tania Bhattacharyya

Meet Tania. This former nonprofit ED is passionate about building thought leadership branding. Never heard of it? We hadn't either, but we are huge believers after this conversation. It's about abundantly sharing your lived experience, passion and expertise to build trust with the right audience on the right topic. She's walking us through it PLUS giving a mini masterclass on how to leverage LinkedIn. Steel yourself for an epic conversation with a seriously good human.

Read More
Values, Marketing, Digital Strategy, Communications, StorytellingJulie Conferbatch6, fundraising, mission storyComment
125. The Mission of The Exodus Road: Strategically Fighting Human Trafficking - Laura Parker
125. The Mission of The Exodus Road: Strategically Fighting Human Trafficking - Laura Parker

Meet Laura. She's a mom of three who - alongside her husband - found herself launching a global nonprofit focused on eradicating human trafficking because she simply couldn't look away. What began by running undercover work alongside SE Asian police grew into their nonprofit, The Exodus Road. Her story is shocking. Heartbeaking. Hopeful. Inspiring. And it's looking for a compassionate army to help them find and free victims worldwide... You game?

Read More
Values, Marketing, Digital Strategy, Communications, StorytellingJulie Conferbatch6, fundraising, mission storyComment
100. Community (Really) Is Everything - Jonathan McCoy, CFRE and Becky Endicott, CFRE
100. Community (Really) Is Everything - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Join us as we celebrate 100 podcast episodes! 😍🎉🤩✨😁 Jon and Becky share their biggest lessons learned over the last 100 episodes, and the transformational power of community. With each connection we make, the world has gotten smaller and our dreams have gotten bigger. Tune in for a sneak peek at an exciting project we've been working on! We're so grateful you're here, friends.

Read More
Fundraising, Design, Communications, Marketing, Social MediaJulie Conferbatch5, community, values, philanthropy, storytellingComment
89. Grow Your List + Build an Email Welcome Series - Jonathan McCoy, CFRE and Becky Endicott, CFRE
89. Grow Your List + Build an Email Welcome Series - Jonathan McCoy, CFRE and Becky Endicott, CFRE

We finished unpacking 10 steps to make your website irresistible to donors in last Friday's episode, and there were some serious questions and interest around creating a freebie and welcome series from our attendees. So we decided to break it down for those who might be stuck. You might be asking, "Well, I got their email address. Now what?" No worries, friends. We got you👊 Join us as we outline how to create an irresistible freebie then breakdown how to employ a drip email welcome series to engage your donors from the beginning. And do it genuinely and with heart. Let's do this!

Read More
Fundraising, Design, Communications, Marketing, Social MediaJulie Conferbatch5Comment
86. Making Your Website Irresistible to Donors and Raise More Money (Pt. 2) - Jonathan McCoy, CFRE and Becky Endicott, CFRE
86. Making Your Website Irresistible to Donors and Raise More Money (Pt. 2) - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Our websites are the front door of our organizations, but how much effort and time are we spending optimizing them for our donors to fall more in love with our mission and make a gift? In today's world - you can't afford not to make your website irresistible to your donors.

In our second week of our two part series, we're completing the final five quick steps to take your website through a super fast refresher to seriously boost your traffic and online donations. Join us as we talk about selecting the right visuals, creating a welcome series and explore how to gather feedback. Even better, we’re going to unpack this course alongside our buddy Dana Snyder at Positive Equation in a FREE online challenge that started this week, so tune in!

Read More
Fundraising, Design, Communications, Marketing, Social MediaJulie Conferprofessional development, batch5Comment
83. Making Your Website Irresistible to Donors and Raise More Money (Pt. 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE
83. Making Your Website Irresistible to Donors and Raise More Money (Pt. 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Our websites are the front door of our organizations, but how much effort and time are we spending optimizing them for our donors to fall more in love with our mission and make a gift? In today's world - you can't afford not to make your website irresistible to your donors.

Over the next two weeks we are walking you through 10 quick steps to take your website from 'wah-wah-wah' to 'WOW!' and set you up to raise more money online. Spoiler: it’s not rocket science. But little shifts can make a big difference. Even better, we’re going to unpack this course alongside our buddy Dana Snyder at Positive Equation in a FREE online challenge next month, so tune in for details and scroll down to the Freebies section for all the links!

Read More
Fundraising, Design, Communications, Marketing, Social MediaJulie Conferbatch4, professional developmentComment
75. Reimagine Corporate Partnerships + Discover The Lost Art of Connecting - Susan McPherson
75. Reimagine Corporate Partnerships + Discover The Lost Art of Connecting - Susan McPherson

Meet Susan. She is a serial connector, angel investor, and corporate responsibility expert who just happens to be the ultimate word weaver. We're talking through the new normal of corporate responsibility (it's no longer nice to have - it's essential!), and she's giving her best advice on networking. Spoiler: there's nothing better you can give someone than connecting them to others. This Girls Who Code and 19th* News adviser and investor took our breath away with her compassion and wisdom. Tune in for uber inspiration!

Read More
Communications, Partner Management, Social Good, CommunityJulie Conferbatch4, connecting, partner management, corporate responsibility, social good, womenComment
73. How to Take Your Virtual Event to the Next Level - Lindsay Martin-Bilbrey
73. How to Take Your Virtual Event to the Next Level - Lindsay Martin-Bilbrey

Meet Lindsay. While the rest of us are scrambling to figure out virtual events, she's been orchestrating them online for years alongside her nonprofits clients. And today she's bringing those tips to the show. She'll be sharing what she believes is the new normal for event fundraising as well as sharing innovative approaches to engagement. If you're looking for virtual event ideas - today is your day. Freebies shared too!

Read More
Fundraising, Events, Annual Giving, CommunicationsJulie Conferbatch4Comment
71. The Secret of Batch Work! - Jonathan McCoy, CFRE and Becky Endicott, CFRE
71. The Secret of Batch Work! - Jonathan McCoy, CFRE and Becky Endicott, CFRE

We get asked a lot how we're able to drop three podcasts a week while running our business and giving our best to our families. There's seriously only solution, and it's batching. Other than batching gifts, we had never heard that term until a couple years ago when we started recognizing the parallels between entrepreneurs and nonprofits, and it is game-changing to staying focused and doing a lot in a short amount of time. Feeling overwhelmed? Overburdened? Whether it's professionally or personally, these simple little life hacks will help you "work in focus." Are you really multitasking or are you just frantically moving back and forth between projects? We're here to help, and naturally, we'll keep it light too.

Read More
Communications, Marketing, Social Media, StorytellingJulie Confermindsets, batch4, efficiency, operationsComment
70. How to Level-Up Your Nonprofit's Online Marketing - Dana Snyder
70. How to Level-Up Your Nonprofit's Online Marketing - Dana Snyder

Meet Dana. This social media expert loves helping nonprofit marketers and organizations cultivate passionate online audiences of donors, partners, and advocates. Your websites and your socials are your storefronts right now. And Dana's diving into how to leverage events on social media and tips to broaden your donor base. This is the social media episode you need to hear.

Read More
Social Media, Innovation, Communications, EventsJulie Conferbatch4, marketing, social media, communications, virtual events Comment