Meet Beth. She knows the textbook approach to conducting campaign feasibility studies of old. But in this conversation she challenges us to throw the old playbook, because our campaigns deserve our fresh eyes and creative minds to improve this planning process. Beth has reimagined the typical feasibility study by not just trying to predict future investments, she's leveraging storytelling in these meetings too (yippee!) to create a more inclusive and collaborative process that pays dividends. We'll break it down in easy steps, so don't miss this convo.