520. 9 Nonprofit Trends That Matter in 2024: Media scales impact. - Jon McCoy, Becky Endicott, Carolina Garcia Jayaram and Eva Bloomfield

Listen to this episode

2024 Nonprofit Trends That Matter
This episode is the final part of our 2024 Nonprofit Trends That Matter Series.

Overview

Welcome back to the final episode in our 9️⃣Nonprofit Trends that Matter in 2024 Series. We’re exploring how the world of philanthropy can be revolutionized through the power of media. Discover the secrets to making your nonprofit stand out by thinking like a media company💡 This week, we're joined by Carolina Garcia Jayaram, CEO, and Eva Bloomfield, CMO, from The Elevate Prize Foundation, a global nonprofit amplifying social impact and empowering passionate problem solvers, leaders and innovators. They’re on a mission to “Make Good Famous” and they are leveraging the power of media to do just that📢 Join us for a masterclass on maximizing your nonprofit's reach and sparking grassroots movements through storytelling and innovative strategies. Tune in for pro tips and disruptive ideas for organizations of all sizes!

💡Learn in this series

Trends that’ll grow and elevate your mission
Pro tips for success
Case studies of who's already doing it well in the sector (because let's replicate what's working!💪)
Ways to infuse joy into your work 😊

“Don’t discount those wider audiences. Recognize the power in reaching a lot of people and connecting with them authentically.”

— Eva Bloomfield, Chief Marketing Officer, The Elevate Prize Foundation

Episode Transcript

Download Full Episode Transcript Here

Episode Highlights

Media scale impact (1:00)
Media Scales Impact Playlist (5:15)
Pro tips for scaling impact with media (6:15)
Opportunities for nonprofits to seize this moment (9:15)
Importance of authentic storytelling, human-centered leadership and leveraging media (13:00)
How investing in media has transformed Elevate Prize Network winner’s impact and reach (21:50)
How nonprofits can invest in content and storytelling (28:40)
Strategies for engaging with audiences across various media channels while maximizing reach (35:15)
Key elements for a successful media campaign: (41:00)
Carolina’s One Good Thing: Join the Elevate Prize Foundation Community + Elevate Prize GET LOUD Award. (49:50)
Eva’s One Good Thing: To do good in this world does not mean you have to be perfect. It just means that you have to show up. (50:40)
How to connect with The Elevate Prize Network
(52:30)

Impactful Quotes

“If you are creating the space to truly and deeply listen, be prepared for what you’re going to hear. Be prepared to take action on what you are going to hear.” -Carolina

“The billboard in Times Square is so iconic, and has historically been reserved to those we have deemed worthy of those we have deemed worthy of occupying fame.” -Eva

“We need to acknowledge the humanity and vulnerability behind this work.” -Eva

“So much of what we are trying to do is meet people where they are. That’s about going where they are already going.” -Eva

“There needs to be a profound mindshift in the sector. This is a vertical - storytelling, branding, media, communications - that needs to be invested in. It’s critical.” -Eva

“It isn’t one and done. This is a long tail investment. There is power in brands being known, but really the weight of storytelling power needs to be behind these individuals, their organizations, and their solutions.” -Eva

“This is a critical part of your budget. There is important weight behind getting these stories out there and helping people understand the significance of these individuals and their work. If we don’t invest, this work will only go so far.” -Eva

“This work cannot be done in a vacuum. Lasting, critical change has to be seen.” -Eva

“Don’t discount those wider audiences. Recognize the power in reaching a lot of people and connecting with them authentically.” -Eva

“To fail is not failure.” -Eva

“Think about how the media educates us. That’s the point. When we flex media in this way, it does so much more than fundraise. It creates awareness, empathy, stories, etc.” -Becky

“Social good deserves to be entwined in the fabric of our every day.” -Eva