519. Building Community Through Authentic Engagement: Lessons from the Michael J. Fox Foundation - Becca Lockhart and Tyler Hyacinth

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Overview

Meet Becca and Ty. These annual giving pros have mastered the art of 'stoking' to spark movements and create campaigns that resonate deeply with their audience🔥 They're bringing the playbook directly from the Michel J. Fox Foundation that meets this moment for how to show up + raise money on social media💰 On the podcast, they’re sharing how their strategies of authentic engagement, personalization and community listening can lead to powerful, impactful action. This episode is a must-listen for nonprofits looking to amplify their message and build lasting donor relationships in new ways📣

💡Learn

Overview of the Michael J. Fox Foundation for Parkinson’s Research

Engaging + Activating Community on Social Media
Practical strategies for integrating social media fundraising

Today’s Guests

Becca Lockhart, Annual Giving Director + Ty Hyacinth, Annual Giving Officer, The Michael J. Fox Foundation for Parkinson’s Research

“It’s not just about what they can do for us, but what we can do for them.”

— Ty Hyacinth, Annual Giving Officer, The Michael J. Fox Foundation for Parkinson’s Research

Episode Transcript

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Episode Highlights

History and work of the Michael J. Fox Foundation (4:20)

The Michael J. Fox Foundation’s approach to social media fundraising (7:00)
Social content that has captured and maintained the attention of their audience (12:40)
How it started and the journey to successful social engagement (16:40)
Michael J. Fox Foundation’s upcoming social media campaigns (23:15)
A powerful moment of philanthropy in Beca’s life (25:00)
A powerful moment of philanthropy in Ty’s life (26:10)
Ty’s One Good Thing: You’re never too old to enjoy child-like wonders. and Fail faster. (28:10)
Becca’s One Good Thing: Be somebody who makes everybody feel like somebody. (28:50)
How to connect with the Michael J. Fox Foundation, Ty, and Becca (30:55)

Impactful Quotes

"People give to people." -Becca

"There was a woman who every single day she was posting her run route, and the mileage that she was able to accomplish. But within her route itself, there were different icons or words that she was spelling out on her journey to show her awareness and advocacy for Parkinson's." -Becca

“It's been since childhood that I've looked at my mentors and the people in my life as inspiration for giving back.” -Becca

“It's not just about what they can do for us, but what we can do for them.” -Ty

"Fail faster. You can't know what you're good at until you try what you're bad at." - Ty

“In a cynical world, we are just reaching for joy.” -Becky