518. 9 Nonprofit Trends That Matter in 2024: Make Generosity Frictionless. - Jon McCoy, Becky Endicott, and Vance Roush

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2024 Nonprofit Trends That Matter
This episode is part of our 2024 Nonprofit Trends That Matter Series.

Overview

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! As we near the end of our series, we're exploring how we can make generosity frictionless. We're used to frictionless payments in other aspects of our lives after all📱 With just a few taps on our phones, transactions are completed, and orders arrive at our doorsteps in a matter of hours. Joining us today is Vance Roush, the founder and CEO of Overflow, a platform allowing orgs to accept non-cash donations seamlessly. Together, we'll explore the digital evolution of donor behavior, the upcoming wealth transfer, and how these factors intersect with the shift toward identity-driven philanthropy. This episode is packed with tips, real-world case studies, and actionable insights to streamline your nonprofit's giving journey in today's digital landscape. Tune in now to embrace frictionless philanthropy💸

💡Learn in this series

  • Trends that’ll grow and elevate your mission

  • Pro tips for success 

  • Case studies of who's already doing it well in the sector (because let's replicate what's working!💪)

  • Ways to infuse joy into your work 😊

If we don’t as philanthropic organizations do a better job of presenting meaning for millennials’ money, they will find meaning on their own.
— Vance Roush, Founder + CEO, Overflow

Episode Transcript

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Episode Highlights

  • Tonesetting (1:50)

  • The why behind making giving frictionless (3:15)

  • We Are For Good Community’s take on this (5:15)

  • Playlist to dive deeper into making giving frictionless (7:10)

  • PRO tips to put this in action (8:25)

  • How the wealth transfer to millennials  and Gen Z will alter generosity (11:00)

  • Common obstacles donors face when trying to be generous + ways to overcome them (18:50)

  • How organizations can streamline their donation process (12:35)

  • Case studies of organization making generation frictionless (26:10)

  • Vance’s One Good Thing: Make it so your organization can accept Apple Play. (32:25)

  • How to connect with Vance and Overflow (33:45)

Impactful Quotes

“This transfer from older to younger generations is also going to follow a psychological trend that is happening.” -Vance

“Millennials and Gen Z are positioned to be the most generous generation the world has ever seen.” -Vance

“You can have all of me if you can compel me.” -Vance

“Millennials, because they are in this search and seek for identity, they ultimately just want meaning for their money.” -Vance

"If we don't as philanthropic organizations do a better job of presenting meaning for millennials money, they will find meaning on their own." -Vance

“How easy are you making it for me to give to you?” -Vance

“Something that we miss is that we are part of a multi model world now. The entry point naively is www.nonprofit.org.” -Vance

"How easy is it for me to connect the dots between my life's purpose and your organization's problem that you're solving? How easy is it for me to connect the dots of what I have and what I might be able to give?" -Vance

"Being inspired to give based on a sense of duty and responsibility will only get you so far. ‘I'm giving enough, I fulfilled my duty responsibility.’  For millennials, they want so much more than that." -Vance

Connect with Vance

Overflow / Email / LinkedIn / X / Give It Up Podcast

Connect with Jon

LinkedIn / Email / Instagram

Connect with Becky

LinkedIn / Email / Instagram




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