242. Podcasting for Good: Why Your Org (or You!) Should be Podcasting - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

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Overview

We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.

🎧 Episodes

1️⃣ Why Your Organization Needs a Podcast

2️⃣ How to Build a Podcast

3️⃣ How to Launch a Podcast

4️⃣ How to Pitch To a Podcast

5️⃣ You Made it On the Show. Now What?

“We want everyone to know the power that exists in podcasting. It builds engagement, global community, and quick, rich content. It builds this incredible network, your thought leadership and rabid fans, and it brings in stories.”

— Becky Endicott, Co-Founder, Chief Storyteller, We Are For Good

Episode Transcript

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Episode Overview

Tone setting: the opportunity for you today with podcasting (2:00)
The current podcast landscape (6:43)
The case: 11 reasons why you should be podcasting (13:00)
Innovative ways you can use podcasts that works well for you (20:00)
Examples of nonprofits leveraging podcasts in unique ways
- The Exodus Road: Until All Are Free Podcast
- New Story: Founder’s Lab Branded Podcast
- St. Jude Inspire Podcast Network
- Friends of the Earth: How to Save the Planet Podcast
One Good Thing: Every part of podcasting is figureoutable. (26:00)
We Podcast for Good: Ready to Podcast for Good? Access our favorite resources + join our insider’s list for a podcasting BootCamp - launching soon!

Powerful quotes

“There's a lot of opportunity here. And we think the biggest opportunity is for nonprofits, and social impact entrepreneurs to step into this space.” -Jon

“We want everyone to know, or the power that exists in podcasting. It builds engagement. It builds global community. It builds quick, rich content. It builds this incredible network, it builds your thought leadership and rabid fans, and it brings in stories.” -Becky

“You learn a lot when you just slow down and listen. And so I am really excited to pour into this conversation because I do feel like I've learned a lot.” -Julie

“By this point, more than 50% of the US population has listened to a podcast. So there's still so much opportunity to, and that's up from just 20%, just a few years ago.” -Jon

“The thing that I probably love the most about podcasts is it creates this rhythm.” -Jon

“What's at stake, and what's the possibility for your nonprofit is it's creating this new way to connect deeply with your audience. And on a value level to where the number really doesn't matter as much as the depth of the relationship matters.” -Jon

“Donors like to be on the cutting edge. They always want to know what it what is the mission doing that. So forward thinking how can I get on board with that? I mean, this is a medium that is forward thinking and it creates urgency.” -Becky

“I want to create some freedom that you can reimagine what this looks like. Yes, we release three episodes a week, but if you're planning a gala know that you could also create a limited series that is three episodes that you send to all the guests before they arrive sharing stories, or a limited limited series highlighting your mission or historical stories that just lives on your website.” -Julie

“If you've already tuned out and think I cannot upkeep a podcast with all of my 1200 other things that I'm doing, this could also be used as a short term really creative project that you could use in a lot of different ways. So just reimagine what you could also do with it.” -Julie

“You obviously want to build something that serves what you're trying to accomplish and what your audience would be looking for.” -Jon

“I think there's also a really strong case, that this is not just a marketing tool, you know, this is a donor relations tool.” -Jon

“I did not learn how to be a producer in school. All this can be learned. Take online courses and just start learning and see if this is something that could be a good fit for you or your organization. Truly every part of podcasting is figureoutable. And honestly we'll make it a little bit easier so you don't have to figure so much of it out.” -Julie

The Case for Podcasting

It’s a booming, explosive industry
Grow awareness of mission
Long-form conversation opportunity
Semi-Permanence (hangs around a while… or forever?)
Sharable content
You can add value - instead of just asking someone to give
Ability to carry messages to a very specific audience of curious individuals
An incredible (and free!) professional development tool
Help improve your growth mindset and cognitive diversity
It offers the confidence of timely, immediate and modern content. It lends itself to be modern, steeped in the latest trends, and at the forefront of innovation because we’re updating and reassessing all the time. Donors like being on the cutting-edge.
Build quick 2-way conversation from those in your community