Posts in Digital Strategy
399. Using TikTok to Grow Your Impact -for Good - Brett Peters
399. Using TikTok to Grow Your Impact -for Good - Brett Peters

Meet Brett. He’s the Global Lead for TikTok for Good, TikTok’s social impact content program that inspires and encourages users to have a positive impact on the planet and those around them😍 The TikTok for Good account highlights organizations that have used TikTok to grow their audience, activate supporters and raise awareness around specific causes. You don’t have to learn any dances or lip-sync to share your voice on TikTok. 📷 Join us for the conversation that makes leaning into the power of TikTok accessible and even fun!

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Digital Strategy, Social MediaAndie Murphydigital strategy, social media, batch17Comment
394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact -Valerie Brown
394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact -Valerie Brown

Meet Valerie. This proud New Yorker is an accomplished marketing and technology leader with over 20 years of experience across sectors. While working in media and entertainment (Project Runway marketing royalty here🤩), Valerie discovered her true passion while driving NBC Universal to implement corporate social responsibility efforts. Now, she’s the Nonprofit Industry Advisor at Salesforce where she continues to help orgs successfully implement and adopt technology to scale their marketing efforts. Don’t miss her expert tips to move your organization’s brand forward with marketing 

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Communications, Digital Strategy, Marketing, StrategyAndie Murphybatch16, marketing, digital strategy, brandingComment
389. 9 Nonprofit Trends That Matter in 2023: Humanize the Digital Experience - Jon McCoy, CFRE, Becky Endicott, CFRE and Nejeed Kassam
389. 9 Nonprofit Trends That Matter in 2023: Humanize the Digital Experience - Jon McCoy, CFRE, Becky Endicott, CFRE and Nejeed Kassam

Welcome back to our Friday Series, Trends that Matter in 2023. We’re going to explore Trend #6: Humanize the Digital Experience today on the podcast. With the emergence of new AI, humanizing the digital experience is more important than ever. Here with us is Nejeed Kasaam, Co-Founder and CEO of Keela and Co-Founder of Fundraising Kit, to explore how nonprofits can bring humanity to the forefront of digital experiences. Tune in for a conversation about creativity, building systems of belonging, and how we can work with technology to make our work more human. 👨‍💻

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Digital Strategy, FundraisingAndie Murphybatch16, digital strategy, trends, technologyComment
324. How to Leverage A/B Testing to Grow Online Giving + The Psychology of Giving - Sam Baker
324. How to Leverage A/B Testing to Grow Online Giving + The Psychology of Giving - Sam Baker

Meet Sam. She's a digital strategist who helps her clients increase revenue with A/B Testing, and she knows her stuff. In the last 10 years, she's helped companies like Abercrombie & Fitch, Under Armour, and Intercontinental Hotel Group use their website data to make more money - without increasing digital ad spend or building a new website. Don't miss this episode that will prep you well for Giving Tuesday and year-end

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Communications, Digital StrategyAndie Murphydigital strategy, marketing, giving, batch14Comment
297. How Smart Tech is Changing Fundraising + How to Harness Its Power for Your Mission - Nejeed Kassam
297. How Smart Tech is Changing Fundraising + How to Harness Its Power for Your Mission - Nejeed Kassam

Meet Nejeed. He empowers nonprofits with A.I.-powered technology while also highlighting the positive impact that adopting smart technology WILL have on the sector. Friends, technology can be simple AND revolutionary. Believe us, this is the convo you've been waiting for to get jazzed about your data! 🤩

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Innovation, Digital Strategy, FundraisingJulie Conferbatch13, data, digital strategy, technologyComment
288. How to build a Thriving and Scalable Marketing Ecosystem - Diana Chaplin
288. How to build a Thriving and Scalable Marketing Ecosystem - Diana Chaplin

Meet Diana. She's a content strategist, marketing director, and brand leader who is a systems thinker and most inspired by nature's approach to ecosystems. She's taking that deep love of nature into this convo and showing just how revolutionary digital ecosystems can be when marketing strategy/people/vision are all aligned. Tune in and learn how to tell stories via diverse media.

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Communications, Marketing, Digital StrategyJulie Conferbatch12, marketing, storytelling, digital strategyComment
278. Social Fundraising: How to Find New Audiences + Grow Recurring Donors - Maria Clark
278. Social Fundraising: How to Find New Audiences + Grow Recurring Donors - Maria Clark

Meet Maria. She's on a mission to deploy data science + human judgment to democratize the nonprofit supporter experience. Her org, GoodUnited, has helped missions raise more than $500M via peer-to-peer platforms online. Today they're powering the third wave of giving as the sector moves from online giving and email to 1:1 conversational messaging and engagement on social media. If you're trying to make social engagement more human + steward creatively, this is the episode for you🤔🎧

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Events, Digital Strategy, Cultivation, InnovationJulie Conferbatch12, social fundraising, technologyComment
257. #AMA (Ask Me Anything) Fridays: Nonprofit Marketing - Jonathan McCoy, CFRE and Becky Endicott, CFRE
257. #AMA (Ask Me Anything) Fridays: Nonprofit Marketing - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Jon + Becky are hosting a special #AMA (Ask Me Anything) style convo on Friday's episode, and this week's topic is Nonprofit Marketing. So drop us an email, DM or (best option🤩👉) leave us a voice memo and we'll play your question on-air🎙 We want to know that burning questions or roadblocks are plaguing you about your website, or maybe how to flex a hybrid event, how to build a new donor engagement plans or innovative ways to leverage crowdfunding. We're ready. Put us in, coach!

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Digital Strategy, MarketingJulie Conferbatch11, podcasting, storytelling, digital strategyComment
254. Podcasting for Good: How to Nail a Podcast (or Any!) Interview - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
254. Podcasting for Good: How to Nail a Podcast (or Any!) Interview - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

It's the final week of our Friday series Podcasting for Good, and we have loved every dorky second of teaching you what we've learned. This week we're talking about How You Can Nail a Podcast (or Any!) Interview. Your personal hype team is here to prep you for the interview and tips for showing up solidly. We’re sharing our playbook, frameworks, marketing plans and tools too. Join us!

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Digital Strategy, MarketingJulie Conferbatch11, podcasting, storytelling, digital strategyComment
251. Podcasting for Good: How to Pitch Yourself to a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
251. Podcasting for Good: How to Pitch Yourself to a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

Your feedback on our 5-part Friday series Podcasting for Good is giving us all the 🥰 ! We've broken down why we think you should take the plunge, how to build a show, how to launch a podcast, and this week we're talking about How to Pitch to a Podcast for yourself or your organization. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!

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Digital Strategy, MarketingJulie Conferbatch11, podcasting, storytelling, digital strategyComment
248. Podcasting for Good: How to Launch a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
248. Podcasting for Good: How to Launch a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

Hope you're taking notes on this new Friday series Podcasting for Good. We've broken down why we think you should take the plunge, how to build a show, and this week we're diving into How To Launch a Podcast. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!

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Digital Strategy, MarketingJulie Conferbatch11, podcasting, storytelling, digital strategyComment
242. Podcasting for Good: Why Your Org (or You!) Should be Podcasting - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
242. Podcasting for Good: Why Your Org (or You!) Should be Podcasting - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.

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Digital Strategy, Donor Relations, Innovation, StorytellingJulie Conferdonor relations, podcasting, storytelling, batch11Comment
238. Embracing Innovation + Becoming a Digital First Nonprofit: The Mission of Starlight Foundation - Adam Garone
238. Embracing Innovation + Becoming a Digital First Nonprofit: The Mission of Starlight Foundation - Adam Garone

Meet Adam. You already know his work. Because when you co-found the movement Movember and create the world's first digital-only organization, you know creativity and innovation are his jam. But today he's leading up the Starlight Foundation delivering happiness to seriously ill kids in the hospital. He's one of the most successful social entrepreneurs of our time who raised awareness about men's health and built a global community of fundraisers to support it in the most whimsical way👨🏻 Believe us - you don't want to miss this convo🎧

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Leadership, Professional Development, Management, Digital Strategy, Marketing, Mission StoryJulie Conferleadership, digital strategy, batch10Comment
235. How to Storytell Your Mission Through the Power of Video - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Derek Watson
235. How to Storytell Your Mission Through the Power of Video - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Derek Watson

Meet Derek🎥 This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story to tell. BUT the way it's told possesses the ability to connect hearts, community and purpose like never before. We firmly believe a compelling video can better launch your mission's story to a global community🚀 Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.

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Communications, Digital Strategy, Marketing, StorytellingJulie Conferbatch10, storytelling, digital strategy, marketing, videoComment
227. What Matters Right Now: Investing in Digital - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Dana Snyder
227. What Matters Right Now: Investing in Digital - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Dana Snyder

We're halfway through our Friday series on 8️⃣ Trends That Matter in 2022! This week we're talking through our 4th trend: Investing in Digital with the person who knows more about nonprofit social engagement than anyone else - Dana Snyder with Positive Equation. We're chatting the mobile experience, where to start a donor journey & why you should be investing in digital quickly.

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Digital Strategy, MarketingJulie Conferbatch10, digital strategyComment
196. Your Playbook for Creating an Engaging Digital Annual Report - Josh Kligman
196. Your Playbook for Creating an Engaging Digital Annual Report - Josh Kligman

Meet Josh. He believes it's time for your annual report to undergo a makeover. In fact, he believes your annual report has tremendous potential to get your donor engaged and actually reading that report by leveraging digital reports, polls, videos, and the kind of attention-grabbing features you couldn’t include with your basic print version. Tune in and hear about the future of digital publications. We're also chatting about important annual report elements and the importance of digital storytelling🎧

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Innovation, Communications, Design, Digital StrategyJulie Conferbatch9Comment
165. How Movember Grew a Worldwide Digital Community (+5 Million Moustaches Too!) - Katelynn Whitaker
165. How Movember Grew a Worldwide Digital Community (+5 Million Moustaches Too!) - Katelynn Whitaker

Meet Katelynn. When you've helped to build one of the most iconic, viral campaigns-turned-nonprofit like Movember, you know a thing or two about building digital community. We're talking mobilizing volunteers and crowdfunding campaigns as well as creating innovative marketing strategies to meet millennials / GenZers. Tune in to learn how to be an agent of remarkable experiences from the world's first digital-only nonprofit.

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Volunteer Management, Social Media, Marketing, Innovation, Fundraising, Digital StrategyJulie Conferbatch8Comment
153. Back to Basics Social Media - Jonathan McCoy, CFRE and Becky Endicott, CFRE
153. Back to Basics Social Media - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Having a social voice and online presence matter more today than ever before. And without a solid goal and plan in place, those looking to digitally plug in with their pet charities will see their loyal fans moving elsewhere in a noisy online space. Tune in Friday because we're breaking down why social strategy needs to be a key priority of this year's development plan. We're discussing its benefits, how to define goals/audiences/messages and more. Then we finish off with our best Pro Tips and simply where to start. And if that's not enough, we built a ton of resources into a toolkit to help you make that first leap. We got you, friends👊

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Digital Strategy, Marketing, Social MediaJulie Conferhome, events, batch7Comment