531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱

528. How to Foster Trust + Connection with Your Brand (NMS Replay) - Shelley Diamond, UNICEF USA

Meet Shelley. She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo.

Marketing, Innovation, CampaignsAndie MurphyApril 17, 2024batch22, marketing, InnovationComment

318. Grassroots Phenomenon: The New Playbook for Democratizing Philanthropy - Alison Moore, Comic Relief US

Meet Alison. This fascinating media exec turned nonprofit disruptor is channeling her moxie for creative storytelling, business ops and multi-channel strategy into a joyful movement that’s democratizing philanthropy (insert heel kick!) As CEO of Comic Relief US - the 💥 behind Red Nose Day - she’s unpacking the playbook for convening meaningful partnerships, building + scaling grassroots campaigns and taking it outside the walls through multi-channel engagement. Tune in for the bold insights and stay for the full display of red-nose-wearing evolved leadership.

Campaigns, Fundraising, PhilanthropyAndie MurphySeptember 5, 2022batch13, partnerships, philanthropy, mission storyComment

309. Driving Innovation in the Nonprofit Sector + What's Next for Capital Campaigns - Sterrin Bird

Meet Sterrin. This fundraising expert spent three decades in campaigns and major gifts conducting more than three-dozen capital campaigns with combined goals in excess of $5.5 billion. Bottom line - she knows her stuff 🤩 This tech-for-good guru is walking us through innovation in the modern-day campaign and how to update outdated practices. And her personal story of how philanthropy intersected with her life will have you reaching for the Kleenex.

Campaigns, Fundraising, InnovationAndie MurphyAugust 11, 2022batch13, Innovation, campaign management, strategy, major giftsComment

283. The Impact Arc Framework: Behold the Power of Staging - Jonathan McCoy, CFRE and Becky Endicott, CFRE

🚨 New Friday Series Alert! Jon and Becky are launching their new Friday series covering their secret formula...to, well, everything.

It's high time we let you in on our very secret sauce to how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc. We kick off this week with our first of 3️⃣ convos: Behold the Power of Staging. Tune in🎧

184. How a Food Pantry Pivoted Mission Delivery to Deepen Impact - LaVal Brewer

Meet LaVal. As CEO of South County Outreach based near L.A., it's his goal to transform the organization’s Food Pantry into a place where people who are in short-term crisis situations can feel like they are shopping for nutritious, healthy food in a normal grocery store environment without having to pay. He's sharing the unique way his org pivoted during COVID as well as insights for nonprofit leaders. It's an uplifting conversation about the power of local community and infusing dignity into our mission delivery.

Campaigns, Leadership, Management, PhilanthropyJulie ConferOctober 20, 2021mission story, batch8Comment

183. The Key Ingredients to Rock Your Year-End Giving Campaign - Caroline Fothergill

Meet Caroline. She's a Marketer on a Mission, and today she's walking us through how to build a year end campaign. The time is now! She's giving an overview of the year end campaign, then double-clicking on how to design and power one. She's giving tons of creative examples of how to engage, and she's sharing her secret sauce for connecting on social platforms: show up like a friend. Boom! If you haven't framed out your year end campaign yet, there's still time. Tune in🎧

Campaigns, Giving Days, MarketingJulie ConferOctober 18, 2021batch8, end of year, campaigns, giving tuesdayComment

181. Fundraising on Zoom?! How Tech is Powering Missions to Grow Impact - James Citron

Meet James. He's the CEO of Pledge, the leading charitable donation platform powering virtual, Livestream, and e-commerce fundraising. Pledge recently created the first Donate button built for Zoom, the first round-up application for Shopify, and today, over 25,000 nonprofits operating in 100 countries have received donations via Pledge. This hard-wired champion of kindness is walking us through the current state of virtual, fundraising and hybrid events and, what it all means for nonprofits in the future. And besides being just about the nicest guy in the room, his story of what Pledge did to save more than 1,300 Afghan refugees is the thing of philanthropic heroics.

Innovation, CampaignsJulie ConferOctober 13, 2021batch8, Innovation, technology, resourcesComment

133. The 3 Step Formula to Creating Lasting Social Change - Taneshia Nash Laird

Meet Taneshia. She's a social change agent and community developer who centers cultural equity in her work. As the President and CEO of Newark Symphony Hall, a historic performing arts center, she's using arts and culture as an economic development tool for the resurgence of Newark, N.J. She's also talking about how employing an entrepreneurial mindset for social change has created jobs, community engagement, and - of course - fueled donations for her nonprofit. We are cheering her ingenuity and creativity as a disruptive leader in our sector!

Campaigns, Diversity and Inclusion, Fundraising, Social Good, ValuesJulie ConferJune 21, 2021batch6, fundraising, mission storyComment

81. Escaping the Rwandan Genocide to Bring Hope + Healing Worldwide - Alphonsine Anderson and Devin Hood

Meet Alphonsine. She may be the world's bravest sister. During the 1994 Rwandan genocide, her parents and two siblings were killed in the conflict leaving her to raise three younger siblings under the age of 10. It's a harrowing story of survival, chasing educational dreams and eventually landing her dream job at Cisco. Today, she's talking about paying her good fortune forward through a new nonprofit benefiting Rwandan children, and she's even brought a board member into the discussion. Love and hope reign supreme in this chat.

79. The Real Truth about Campaign Feasibility Studies - Beth Silverstein

Meet Beth. She knows the textbook approach to conducting campaign feasibility studies of old. But in this conversation she challenges us to throw the old playbook, because our campaigns deserve our fresh eyes and creative minds to improve this planning process. Beth has reimagined the typical feasibility study by not just trying to predict future investments, she's leveraging storytelling in these meetings too (yippee!) to create a more inclusive and collaborative process that pays dividends. We'll break it down in easy steps, so don't miss this convo.

58. Moms Serving Moms: The Story of the Tender Foundation - Jaycina Almond

Meet Jaycina. Although she's an international model, lately she's been pouring her time into her fellow single mothers. She founded The Tender Foundation earlier this year with the goal of providing financial assistance and essential supplies to mothers living on the margins in Atlanta. In its first year, the nonprofit has launched several campaigns, including a two-week campaign where the organization raised nearly $35K. She talks new missions, early success and what she's still learning as a founder.

Leadership, Philanthropy, Campaigns, CommunityJulie ConferDecember 24, 2020philanthropy, batch3, womenComment

50. How to Conquer The Ask: Five Key Steps of Solicitation - Lindsay Simonds

Meet Lindsay. She knows what we're all thinking: sometimes mustering up the courage to make “the ask” can be intimidating. She gets it, because she's been there in past roles, including serving as a VP at a leading global fundraising and management firm. She'll talk us through the 5 Steps to Mastering the Ask, high value relationships & give us some tips to pivot if the solicitation takes an unexpected turn. If you've ever stressed about an ask at any level - this episode is your jam.

Campaigns, Fundraising, Leadership, Philanthropy, Major GiftsJulie ConferDecember 7, 2020cultivation, batch2, major gifts, campaignsComment

34. Running for Social Justice + Racial Equality: The Story of MADabolic Washington DC

Meet Kamille, Eric & Corbin. They're three faces of a powerful Washington D.C. team who united a gym and a community around the change they wanted to see in the world. Hear how they channeled their passion for racial equality into an intense half-marathon training that ultimately raised $45K+ for a variety of DEI nonprofit organizations. Their unified commitment to do more than post hashtags had a far-reaching effect on their communities and themselves. It's an inspiring story of one group of ordinary citizens who banded together for the greater good.

Campaigns, Diversity and Inclusion, Fundraising, Kindness Week, PhilanthropyJulie ConferNovember 3, 2020batch2Comment

12. Leveraging the Power of Giving Days - Carol Pierce Goglia

Meet Carol Goglia. What happens when you take a major metropolitan area, throw out an audacious community giving challenge and start your clock for 18 hours? You have North Texas Giving Day which moved from $600K+ in 2009 to more than $50M pledge last year to the benefit of 3,000 local nonprofits. Her marketing counsel is spot-on and something she's applying now to her role as President of United to Learn.