FREE Live Workshop on July 23. For nonprofit leaders + fundraisers who want to tell better stories. Learn the framework. Apply it live. Leave with progress. 💪
Working Session LIVE!
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Working Session LIVE!
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Working Session LIVE!
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Working Session LIVE! · Working Session LIVE! · Working Session LIVE! ·
About the Working Session
In this session, we’ll roll up our sleeves and get your mission the visibility it deserves. 🩵
Together, we'll unpack Jenn's step-by-step approach for getting you (and your mission) in the news, the kind of coverage that builds credibility, strengthens your SEO and AI discoverability, grows awareness, and gives you content to build from.
In this Working Session, you'll:
Learn how to find the newsworthy angle inside work you're already doing, build relationships with reporters before you need them, and pitch a story that actually gets picked up. 📰
See how one placement keeps working for you long after it runs, feeding your SEO, shaping how AI tools describe your mission, and giving you content to reuse everywhere else. 🔁
Bring a story or update you've been sitting on. You'll leave with a pitch mapped, shaped, and ready to send.
Meet this month’s Working Session coach
Jenn DeBarge-Goonan
Jenn DeBarge-Goonan has spent her career helping mission-driven organizations and brands get noticed for the right reasons. As Founder of JAG Communications, she leads communications strategy and media relations for clients including lululemon athletica, Ben & Jerry's, Dunkin' Joy in Childhood Foundation, Bosch Community Fund, and The Robotics Education & Competition (REC) Foundation.
Over more than two decades in PR and communications, Jenn has built a reputation for turning good work into great stories: earning media coverage that builds credibility, drives awareness, and helps causes reach the people who need to hear about them. She's inspired by changemakers who use their voice for impact, citing Ruth Bader Ginsburg, Greta Thunberg, and Glennon Doyle among her influences.
Not just another webinar.
Welcome to WAFG’s Working Sessions LIVE!
💡 Learn Something Wildly Useful
Each Working Session LIVE features a leading expert who shares a clear, practical framework you can apply right away.
No theory overload. Just the ideas and tools that actually work in the real world of nonprofit + social impact. ✨
✏️ Take Action Together
This isn’t a sit-back webinar.
Working Session LIVE include a guided 10-minute working sprint, you’ll apply what you’re learning in real time — drafting, planning, or building something for your organization.
By the end, you’ll have real progress to show for it.
🤝 Be in Good Company
At Working Sessions, you are joined by nonprofit leaders, fundraisers, and marketers from across the sector.
Share ideas in the chat, celebrate wins, and feel the energy of hundreds of changemakers working alongside you.
Stay connected inside the free We Are For Good Community.
🎤 Experience Live Coaching
Bring your questions.
We wrap every session with live coaching and Q&A, where our guest expert responds to real challenges from attendees.
It’s practical, supportive, and focused on helping you get unstuck and moving forward.
Watch past Working Session LIVE events, here. 👇
