FREE Live Workshop on June 18. For nonprofit leaders + fundraisers who want to tell better stories. Learn the framework. Apply it live. Leave with progress. 💪
Working Session LIVE!
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Working Session LIVE!
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Working Session LIVE!
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Working Session LIVE! · Working Session LIVE! · Working Session LIVE! ·
About the Working Session
Building on ImpactUp: Story, this is where we roll up our sleeves and make the story actually work. Less theory. More “how do I tell this in a way people actually feel?”
Together, we’ll unpack the Humanized Hero’s Journey, a practical framework for moving beyond the traditional nonprofit story arc and into something more human, hopeful, and actionable.
In this Working Session, you'll:
You’ll learn how to introduce the human at the heart of the story, name the big ambition, surface the real challenge, show the shift toward hope, and land the resolution with a clear call to action. ✌️
Whether you’re reaching donors, rallying volunteers, engaging your team, or building a movement, the goal is the same. Tell the story in a way that honors the person, clarifies the need, and gives your audience a meaningful next step. 👣
Bring a story you’ve been sitting on. You’ll leave with it mapped, shaped, and ready to move.
Meet this month’s Working Session coaches
Jon McCoy +
Becky Endicott
Jon and Becky are the co-founders of We Are For Good, a media and community ecosystem that inspires, connects, and activates changemakers to reimagine social impact.
As co-hosts of the top-ranked We Are For Good Podcast, now with more than 750,000 downloads, they’ve used storytelling as a bridge to gather a global community of nonprofit leaders, social impact thinkers, and everyday changemakers who believe Everyone Matters and Community is Everything.
Through ImpactUp, they extend that same spirit into a global movement, bringing leaders together around the stories, ideas, and conversations shaping the future of the sector. ImpactUp is more than an event. It’s a global gathering designed to help changemakers feel less alone, more equipped, and more activated to build what’s next. Since launching in 2024, more than 200 local meetups have convened across 15 countries. Learn more at werareforgood.com/impactup
At the heart of their work is a belief that storytelling moves people from awareness to action. The right story can build trust, deepen belonging, rally community, and remind people they are part of something bigger than themselves.
Their partnership began nearly 20 years ago at the Oklahoma State University Foundation, where they first discovered the power of story to build movements.
In 2025, We Are For Good joined forces with Givebutter to help create the world’s most loved and trusted home for changemakers, where the best nonprofit software, content, and community is accessible to all. We are for good, and what starts here ripples.
Not just another webinar.
Welcome to WAFG’s Working Sessions LIVE!
💡 Learn Something Wildly Useful
Each Working Session LIVE features a leading expert who shares a clear, practical framework you can apply right away.
No theory overload. Just the ideas and tools that actually work in the real world of nonprofit + social impact. ✨
✏️ Take Action Together
This isn’t a sit-back webinar.
Working Session LIVE include a guided 10-minute working sprint, you’ll apply what you’re learning in real time — drafting, planning, or building something for your organization.
By the end, you’ll have real progress to show for it.
🤝 Be in Good Company
At Working Sessions, you are joined by nonprofit leaders, fundraisers, and marketers from across the sector.
Share ideas in the chat, celebrate wins, and feel the energy of hundreds of changemakers working alongside you.
Stay connected inside the free We Are For Good Community.
🎤 Experience Live Coaching
Bring your questions.
We wrap every session with live coaching and Q&A, where our guest expert responds to real challenges from attendees.
It’s practical, supportive, and focused on helping you get unstuck and moving forward.