663. Working Session: LinkedIn Strategies for Year-End with Tania Bhattacharyya
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Overview
If you want to show up meaningfully during the most generous—and most crowded—season of the year, LinkedIn may be your most overlooked year-end fundraising tool. We brought in LinkedIn strategist Tania Bhattacharya of Lumos Marketing to unpack how nonprofits can use the platform to grow visibility, spark connections, and strengthen warm relationships in the final weeks of the year.
Top 3 Takeaways:
Turn Gratitude Into Visibility — Year-end is the perfect moment to spotlight partners, volunteers, and community moments. Tagging people and companies creates a ripple effect that expands reach, builds trust, and even opens doors to corporate giving.
Use Polls to Listen, Not Just Ask — Simple LinkedIn polls help donors and supporters engage without pressure—especially the “lurkers.” Asking what issues matter most gives you insight, follow-up opportunities, and content direction right when you need it.
Lead With Humans, Not Just Logos — Personal profiles outperform company pages every time. Activate a visible leader, board member, or champion to share authentically, and use DMs, voice notes, and quick check-ins to nurture relationships before December 31.
This episode gives you low-lift, high-impact ways to leverage LinkedIn in the final stretch—without burning out or reinventing your entire strategy.
Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.
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Episode Transcript
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Episode Highlights
Harnessing the Ripple Effect with Volunteer Stories (03:01)
Engaging with LinkedIn Polls (06:00)
Building Connections through Direct Messaging (09:00)
Personal vs. Organizational Posting (11:59)
Importance of Personal Branding (12:00)
Leveraging LinkedIn Direct Messages (14:49)
Year-End Strategies on LinkedIn (15:00)
Practical Tips for Ongoing Connection (16:00)
Powerful Quotes
"One of the things that we did during year end was to do a little recap of all of the organizations and companies that came and did volunteer work with us." - Tania Bhattacharyya
"You have a much greater viewership than you think. LinkedIn polls are great because they're kind of an easy way to get people to raise their hand and participate." - Tania Bhattacharyya
"I love sharing big visions. Nonprofit leaders often get stuck describing exactly what they do—like serving X number of people—and that's valuable too. But there's space for everything: bold dreams alongside the facts." - Tania Bhattacharyya
“People give to people and support other people. Sharing from your personal organizational account builds greater trust, visibility, and reach.” - Tania Bhattacharyya
"Everything I’m sharing today is an investment in your brand, your visibility, your relationships." - Tania Bhattacharyya
“LinkedIn's ripple effect comes from people like me giving and getting involved here.” - Tania Bhattacharyya
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