360. Passive Revenue for Nonprofit Orgs? Omni-channel Corporate Giving Opportunities - Melissa Moody

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Overview

Meet Melissa. This marketer spent 13 years at Google before co-founding Gated, a startup challengings unknown senders to donate to charity in order to reach you - so everything in your inbox is worth your attention. Join us for a conversation all about modern corporate social responsibility programs and how nonprofits can maximize their digital footprint even when strapped for money and time⌛

💡Learn

Evolution of corporate social responsibility
How nonprofits can maximize the impact of “roll-up” programs
New partnership opportunities using organic social media

Today’s Guest

Melissa Moody, Co-Founder and Head of Marketing, Gated

“Don’t forget to get out of your ‘must do’ silos and be listening to people.”

— Melissa Moody, Co-Founder and Head of Marketing, Gated

Episode Transcript

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Episode Highlights

Melissa’s story + journey to where she is today (3:50)
Corporate Social Responsibility 2.0 Model (7:25)
Overview of Gated (10:15)
Value of Role Up Programs (AmazonCircle, Target Circle, etc.) and how to optimize them (15:00)
Showing up and listening on social media (16:05)
Modern marketing opportunities for nonprofits (21:40)
Melissa’s One Good Thing: Try Gated. (26:45)
How to connect with Melissa (27:45)

Powerful quotes

“If we start thinking in this modern model of how many different switches can I flip that I literally have to do nothing for, and they're just going to start earning for me? That's a really cool, more modern, more data driven way to think about CSR 2.0.” -Melissa

“Partnerships don't have to be the static things that they used to be in the past. They're very much living, breathing evolutions of the way that we can lift each other in really unique ways.” -Becky

“As we all do these small things, it really does add up and just elevates the conversation if nothing else.” -Jon

“Spend 15 minutes a day, look for the people who are already talking about you and just say hi.” -Melissa

“Don't forget to get out of your ‘must do’ silos and be listening to people.” -Melissa

“If you're not on LinkedIn, just go and set up a page. Start, 15 minutes, set up a page so that people can tag you.” -Melissa

“Number one, be there and number two, engage. Don't even worry about building content if you're that strapped.” -Melissa