We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.

Meet Noelle. This passionate mom realized she needed to create a community of like-minded parents after her 1-year-old endured a long ICU visit followed by a Type 1 diagnosis. She created "Type 1 Kid, Type A Mom" with other high-risk families working to keep their kids safe during the pandemic. The experience led her to KidLinks, a nonprofit bringing healing music to children through an online platform and musical performances. Learn how she moved from passionate consumer to marketing director of this mighty mission that does so much to lift joy for chronically sick kids.

Meet Rob. After watching industry experts ignore their intuition as their rational brand overtook gut instinct, this heart-wired CEO looked toward a possible solution: empathy. He pointed his attention and creative agency, Ignite 360, toward exploring how empathy helps industry giants and emerging brands innovate and grow. Only 1/4 of employees believe their employers possess enough empathy. We're talking about the basics, how to train your mind to respond with compassion, and why cognitive empathy may be the key to all our problems.

💡Learn:
👆5️⃣ steps to build and apply empathy at work
👆Exploring his book: Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time
👆Emotional empathy vs. cognitive empathy
👆How to develop consumer-first strategies

It's our final Friday discussion in our 8️⃣ Trends That Matter in 2022 as we dive into Donor Behavior Matters More than Giving Amount with our donor relations muse, Lynne Wester. The way we think about donor recognition is dead wrong. Our current retention rates are 23% for first-time donors and around 50% overall. So what if we could change that by changing our behavior? We need to bless and release the way we value donors. The future of donor relations is based on behavior rather than giving amount. Tune in and learn why.

Meet Adam. You already know his work. Because when you co-found the movement Movember and create the world's first digital-only organization, you know creativity and innovation are his jam. But today he's leading up the Starlight Foundation delivering happiness to seriously ill kids in the hospital. He's one of the most successful social entrepreneurs of our time who raised awareness about men's health and built a global community of fundraisers to support it in the most whimsical way👨🏻 Believe us - you don't want to miss this convo🎧

Meet Kristin. This certified coach left a 30+ career as an international advertising veteran when she jumped full tilt into creating a business empowering great leaders. These are people (like you!) who are looking to optimize leadership talents, improve communication habits and strengthen their empathy. Kristin's breaking down where to focus, what new leaders should know, and why soft skills might be the keys to success.

Happy dance for the week so many have asked about💃 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Ethical Storytelling with Vik Harrison, writer, self-professed branding nerd and co-founder of charity: water. Many organizations use stories to further their mission, but ethical storytelling prioritizes the storyteller's need before their own. We're breaking down the how-to and chatting about who does it well.

Meet Derek🎥 This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story to tell. BUT the way it's told possesses the ability to connect hearts, community and purpose like never before. We firmly believe a compelling video can better launch your mission's story to a global community🚀 Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.

Meet Christal and Dr. Renee. These two equity teachers are bringing the race discussion to your board to grow one that cares about inclusion and values all people equally. We're talking about meaningful DEI training at the board level, and the feedback/results are truly encouraging🙌 Join us as we chat through the steps of building a journey toward a race-equity culture for our boards.

Is it our birthday or something?!🥳🤩 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Corporate Partnerships 2.0 with Susan McPherson, our queen of connection, corporate social responsibility expert and our self-appointed godmother. Time to level-up and enrich our partnerships while sunsetting the ​​one-dimensional sponsorship mentality.

Meet Michelle. If you're looking for foster kids' superwoman, she's right here🦸🏾‍♀️ This badass attorney had a simple idea: teach youth from "care" the law ➡️ ensure they're equipped with the skills necessary for self-advocacy➡️ have them train their peers ➡️ watch justice unfold. Oh and pay the kids $20+/hr to learn! Michelle is taking Canada's child welfare system by storm, and our jaws are on the floor at the power in this mighty nonprofit. Tune in, bring Kleenex, wear waterproof mascara💪⚖️🤧

Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content.

Tune in to this week's 8️⃣ Trends That Matter in 2022 as we dive intoThought Leadership is Now with Tania Bhattacharyya, our queen of thought leadership branding. She's talking about why you should be abundantly sharing your lived experience, passion, and expertise to build trust with the right audience on the right topic.

Meet Amy. She knows what it's like to be displaced during a loved one's medical emergency. And she's removing those barriers for future families. Amy founded Paul’s Place following her father's 6-month experience with temporary medical housing while fighting lymphoma. "My last months with my father may have been just days if it had not been for the generosity shown to us at that time." 🎧Tune in to hear a heart-warming story about a legacy that's paying generosity forward.

Meet Pam. This heart-wired Canadian paired her economics Ph.D. with the impact sector, and that research is powering "stickiness" attracting people and getting them to act. We're diving into narrative research (totally fascinating - promise✌️), co-building and the results of the two when paired. Tune in as we talk about moving away from power-control to power-sharing, and the end result is an audience that feels heard, seen, and respected - leading to more donations + increased engagement.

We're halfway through our Friday series on 8️⃣ Trends That Matter in 2022! This week we're talking through our 4th trend: Investing in Digital with the person who knows more about nonprofit social engagement than anyone else - Dana Snyder with Positive Equation. We're chatting the mobile experience, where to start a donor journey & why you should be investing in digital quickly.

Meet Veronica. Welp, it's happened. We're flummoxed. Veronica has made us believers in the one-sheet strategic plan. Seriously! She's advising nonprofits to move from "we've always done it this way" and "this is best practices" to embrace new, creative and better ways of thinking, planning, and working through a strategic plan. We all need new strategic plans in light of the pandemic, and Veronica's bringing in an entirely new way to think, build, activate, and continually review those plans🧐

Meet Marc. This sought-after leadership executive coach is passionate about teaching leaders how to conquer imposter syndrome to develop a rare level of leadership mastery. In fact, that inner doubt you’re wrestling with is a signal that you are on the verge of greatness. Join us as we talk about doubt, imposter syndrome and the best parts about being a fundraiser in today's time.

This Friday series on 8️⃣ Trends That Matter in 2022 is 🔥! This week we're talking through our 3rd trend: Mindsets for Fundraising. And there was truly no other expert guest option to bring into the convo other than the incomparable, Mallory Erickson, who is the queen of understanding where your head is at before you cultivate relationships.

Meet Ari + Peter. We work so hard to document our donor data - so why aren't we better securing this most precious resource?! Our friends over at Auth0 ⭐️ are joining us to chat about building safer social impact organizations, and why they chose to rise as a leader of corporate social impact (they're funding their philanthropy through a DAF too!🤩).