Meet Jeremy. This author and digital marketing expert believes now more than ever, digital fundraising is both essential and critical for advancing missions. He's walking us through some key steps for launching a digital fundraising program in 21 days. Then he's throwing some icing on that cake by sharing how to refresh a Giving Tuesday or other digital fundraising campaign this year. If you're looking for a quick online solicitation campaign blueprint - this episode is for you.

Back-to-Basics continues this week with the topic with diving into the ultimate realization of playing the long game: Planned Giving. Planned giving is the convergence of some of our favorite topics - value alignment, having meaningful conversations and telling incredible stories of quite possibly our most rabid fans. We discuss a starting point, Pro Tips and even provide a glossary of terms for those words you've never been brave enough to ask about in a staff meeting. If we can do it, so can you.

Meet Jenna and Nancy. When you meet two brilliant disruptors who are incredible teachers, good humans and have a heck of a fun time doing it all, it makes you want to come over and join their table - stat! They're chatting through how to remove that icky feeling from asking for money, and these native Kansans are doing it with authenticity and joy. If you're looking to shore up your training and confidence for more solicitations this year, then this episode is for you.

Meet Tania. This former nonprofit ED is passionate about building thought leadership branding. Never heard of it? We hadn't either, but we are huge believers after this conversation. It's about abundantly sharing your lived experience, passion and expertise to build trust with the right audience on the right topic. She's walking us through it PLUS giving a mini masterclass on how to leverage LinkedIn. Steel yourself for an epic conversation with a seriously good human.

We kicked off our new Friday series Back to Basics last week focusing on Annual Giving...but naturally we added a We Are For Good arc on how build upon the basics. This week we're diving in the science AND art of major giving ❤️ We'll talk strategy, structures, examples and infuse that We Are For Good arc into this conversation too. Tune in Friday for Basic to Basics: Major Gifts.

Meet Laura. She's a mom of three who - alongside her husband - found herself launching a global nonprofit focused on eradicating human trafficking because she simply couldn't look away. What began by running undercover work alongside SE Asian police grew into their nonprofit, The Exodus Road. Her story is shocking. Heartbeaking. Hopeful. Inspiring. And it's looking for a compassionate army to help them find and free victims worldwide... You game?

Meet Eric. This musician chased his passion for doing good, telling a compelling story and weaving it all together through brilliant creative into building Cosmic, a Social Impact Creative Agency. He's talking us through how to build a Digital Media Platform to promote your cause and stepping us through the Engagement Pyramid. He's also talking through vision statements, and we're trying not to maintain our composure and refrain from drooling all over Cosmic's heart-stirring manifesto. If you're looking for an incredible digital storytelling episode, this one is your jam.

Here's the thing. We all have something to learn in this space, but sometimes we're too shy/embarrassed/bored to ask for a basic tutorial. We've been there🙋‍♀️🙋‍♂️ So Jon + Becky are launching a new Friday series called Back to Basics. We're going to be diving into the fundamentals of donor relations, operations, planned giving, events, campaigns, branding and several other general development topics. Why? Because we see a lot of young professionals joining our sector, as well as those who have left for-profit to chase the social good dream and just other Do Gooders looking to help their passion organizations. We want you trained quickly so you can do your thing on the front lines❤️ We'll talk strategy, structures, examples and our own success and failures. So tune in as we kick off our convo with Basic to Basics: Annual Giving.

Meet Cameron. This digital marketer and fundraiser helps hundreds of charities fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to build this journey. So he's helping us map one out to get started. His personal story of philanthropy is reason enough to tune in 🎧

Meet Birgit. She's our modern-day Renaissance woman in philanthropy. As founder of the African American Development Officers Network, Chair-Elect of Association of Fundraising Professionals (AFP) Global and executive director of foundation relations for Georgia Institute of Technology, she's a triple threat in the development sector - in the best way! We're talking about the power of diversifying the talent pipeline in philanthropy and why "inclusion" should be a word we're all fighting to embrace and infuse as evergreen values in our organizations.

Ever wanted to have a cup of coffee with Jon and Becky so you could lift the veil on those same questions we volley to our guests? Then you're going to love our next series: Get To Know Us. Coffee Talk with We Are For Good. For the next two weeks, we're going to be interviewing each other on all things philanthropy, business, family, failure, hilarious moments and irreverent facts. We don't know each other's questions, so all the reactions you hear are live and sincere. Oh, and be prepared to laugh. A lot.

Meet Ana Marie. The CEO of Hispanics in Philanthropy is mobilizing her community to combat that 1% of U.S. philanthropic dollars currently go to Latinx organizations, a margin so far from the need reflected in our communities. She's also talking through the moment she learned of their organization's selection as a beneficiary of MacKenzie Scott's donation and how the unrestricted gift was groundbreaking to organizational growth.

Meet Vik. The charity: water co-creator may be the queen of branding, but her other superpower may just be found in galvanizing community for good. And she's going to change everything about the way you think about monthly donors. And when you’ve built a movement of rabid fans who collectively infuse more than $20 million a year via this methodology, you’ve got the chops to preach. We're talking about the starving mindset so many are employing in the nonprofit sector and how to break out of it with this awesome mama, creative genius and simply a really good human.

Ever wanted to have a cup of coffee with Jon and Becky so you could lift the veil on those same questions we volley to our guests? Then you're going to love our next series: Get To Know Us. Coffee Talk with We Are For Good. For the next two weeks, we're going to be interviewing each other on all things philanthropy, business, family, failure, hilarious moments and irreverent facts. We don't know each other's questions, so all the reactions you hear are live and sincere. Oh, and be prepared to laugh. A lot.

Meet Skyler & Christina. He's the donor-turned-CEO of this incredible nonprofit serving thousands in southern Haiti through education, healthcare, water/sanitation and economic development. She's the Haitian-American sociologist who's collaborating with numerous entrepreneurs to obtain grants/loans and technical support to help them grow their business. Together, alongside a powerful team of Do Gooders, they're infusing their time-honored values into a culture that's thriving and valuing all people equitably. Only tune in if you want to be ridiculously inspired.

Meet Dan. His TED Talk "The Way We Think About Charity is Dead Wrong," went viral less than a decade ago and has been viewed millions of times by starry-eyed dreamers everywhere who are intent on using their creativity and innovation to do good. [insert image of us frantically waving as some of these believers] We're talking nonprofit disruption, marketing, involving your kids in philanthropy and generally working hard not to fangirl over him too much. Join us for the convo we've been waiting to have since the first time we hit play.

Jon, Becky and Julie are taking you behind the studio curtain. It's our Season 2 Recap! Get ready for our Season-2-in-Review discussion where you'll learn our favorite episodes, favorite mic drop moments and the greatest takeaways offered these last four months. If you're a Cliff Notes-kind of note taker, this is the quickest way to learn about the best-of-the-best of our convos since January.

It's our final week to talk through employee giving strategies that drive your organization to new levels of engagement. In this episode we're closing out the convo with a playbook for launching with huge momentum and staging your campaign for success. We'll also share a formula for building a presentation that connects and wins the hearts of even the toughest critics. And...icing on top? You bet - we'll share a round of feedback from the best tips and tricks from our community who is hosting employee giving campaigns across the country in the midst of a pandemic. Mask up and see you there!

Meet Bryan. After years of helping Fortune 100 companies streamline their manufacturing and products for ultimate efficiency, Bryan combined his manufacturing skills and his love for the arts to help children in need. And thus The Crayon Initiative was born. If you've ever wondered what happens to restaurant crayons after their one use - then tune in. We're talking about an incredible mission story that's benefiting hospitalized children. You'll never look at crayons the same again - guaranteed.

Meet Rashuanda. She's passionate about equipping this generation's nonprofit leaders with the soft skills needed to build high-performing team. And it starts with creating a space where people feel they can thrive, share their experiences and be their authentic selves. Her team at Collective Impact is breaking through diversity and inequity gaps to train leaders to build healthy cultures which inevitably lead to healthier teams.