701. 93% of Funding Gone Overnight: A Case Study in Crisis Leadership - Jennifer Rupp

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At 4am on April 3, 2025, Jennifer Rupp's phone wouldn't stop buzzing. 93% of Michigan Humanities' budget. Gone overnight. What happened next is a story about crisis leadership, radical transparency, and why connection isn't a soft strategy. It's the only strategy. 🙏

In this episode, you'll hear:

  • What Jennifer did in the first 24 hours after losing 93% of her budget, and why transparency was her most important tool

  • How she decided which programs to cut and which were non-negotiable (and the framework you can use to make those calls)

  • Why "when division is the crisis, connection is the strategy" isn't just a philosophy at Michigan Humanities, it's their entire operating model

  • Jennifer’s One Good Thing: flip the funding triangle. 85% of your money comes from individuals. Are you spending 85% of your time there?

This one's going to stay with you. 🩵

When division is the crisis, connection is the strategy.
— Jennifer Rupp, President + CEO, Michigan Humanities

Episode Transcript

Download Full Episode Transcript Here

Episode Highlights:

  • Meet Jennifer Rupp (00:48)

  • The 4 am email that changed everything (09:44)

  • How federal humanities funding actually works (10:46)

  • The pivot: transparency, triage, and staying mission-aligned (13:55)

  • What programs fell and which were non-negotiable (17:09)

  • Crisis leadership lessons you can only learn by walking through it (22:28)

  • From front porches to back decks: why we've lost the art of gathering (25:15)

  • The Great Michigan Gathering: a three-year plan to rebuild community (26:43)

  • A powerful story of generosity in Jennifer's life (33:10)

  • Jennifer's One Good Thing: flip the funding triangle (35:05)

Powerful Quotes:

"Everything in the world says if you lose 93% of your funding, you're not going to be here in December of 2025. But hope is the antidote to all of this." - Jennifer

"When division is the crisis, connection is the strategy." -Jennifer

"You have to stay true to your mission and your values. That is the guiding light through everything. If you try to shove your circle programs through a square hole, it's just not going to work." - Jennifer

"We've gone from front porches to back decks and fenced-in backyards. We've built a world where fence-row conversations aren't a thing anymore. We've isolated ourselves, and so we're automatically not in community like we used to be." -Jennifer

"Chase the people. Don't chase the money. That will always lead to more success, and sustainable success." -Jennifer

Connect with Jennifer

Website / LinkedIn / Instagram

Connect with Jon

LinkedIn / Email / Instagram

Connect with Becky

LinkedIn / Email / Instagram

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Say hi👇
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Jon McCoy

Founder + CEO, We Are For Good

http://www.weareforgood.com
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700. What 700 Episodes Have Taught Us About Generosity - Jon and Becky