68. Reimagine How You Communicate + Engage With Your Donors This Year - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Listen to this episode
Overview
We know your nonprofit has impact to share, and you've got people and donors who need (and want!) to hear from you... but there just isn't enough time in the day to do it all. We get it, we've been in the trenches - or should we say the constant content grind for years right there with you. This week's episode is a Hail Mary to the nonprofit communication warriors who want to level up their game and dive into a better way to create, share, engage and, sharing and engaging at scale.
“Syndication means taking one really strong piece of content and turning it into a micro-burst of content that can be dripped out in all of your communication vehicles.”
The connection of nonprofits and entrepreneurs
Bringing entrepreneurial mindsets into the nonprofit world
How startups think differently than your nonprofit today
Transform your donor engagement strategy: The key is syndication.
Focus on creating value, don’t just add noise
It’s all about listening. Listen to the analytics, and pay attention to trends
Gone are the days of talking like a corporate robot. Those who are thriving are those who are human, vulnerable, and authentic
Sign up for our free syndication workshop today - we feel so passionate about this topic, we want to help you implement it today!
Powerful quotes
“We feel like we have this really special seat getting to meet people doing amazing work across our industry.” -Jon
“The more that we have these conversations, the more we learn, the less we feel like we know. We are so hungry for this content. We’re in this brave new world trying to figure it out, and we’re trying to work smarter, not harder.” -Becky
“Syndication means taking one really strong piece of content and turning it into a micro-burst of content that can be dripped out in all of your communication vehicles.” -Becky
“Look at your impact report. What are 25 different things within that report that could be 25 different touch points?” -Jon
“An article in that impact report, maybe it’s a donor story, we can’t think of it as a singular piece of content. It can be broken up into several pieces of content. Can you pull a quote, can you share the story in chapters on your Instagram?” -Becky
“How many people in your social media following are waiting for your next post? Focus on creating value, don’t just put out noise.” -Jon
“You have the opportunity to bring somebody along in your mission over a long period of time.” -Becky
“It’s all about listening. Listen to the analytics, and pay attention to trends.” -Jon
“This is going to challenge organizations to have a different voice in this industry. Gone are the days of talking like a corporate robot. Those who are thriving are those who are human, vulnerable, and authentic. Step out. Find your voice. Engage in an authentic way.” -Becky
“Community is everything. How are we using content to build robust communities? Your following will become believers.” -Jon
“This whole idea of syndication has been game changing for us. You are probably seeing us on different social media channels. This is possible by working smarter not harder.” -Jon
Sign Up Today for our FREE Syndication Workshop!
Sign up today at www.weareforgood.com/workshops - we will send you all the details and get you a copy of this workshop and all the resources inside.
Connect with Jon
Connect with Becky
Watch this episode
