Engage Dimensionally Playlist
Today’s donors demand a deeper approach to engagement that recognizes their interests, behaviors, motivations and the values they share with your cause. So what’s the answer? The more data points you add, the more possibilities emerge - and then we begin to engage dimensionally. Let’s move beyond seeing transactions as the sole source of truth and toward a more multi-facet, human view of who our donors really are. Tune in to these episodes for examples of transformative donor engagement practices.
1. How to Create a Compelling Donor Journey to Grow Engagement - Cameron Bartlett (episode shownotes)
2. Fighting for a Healthier World: How the Sierra Club Cultivates and Stewards 3.8 Million Members - Laurin Asdal and Michelle Epstein (episode shownotes)
3. The Power of a Thank You - JD Beebe (episode shownotes)
4. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie (episode shownotes)
5. Your Email Marketing Masterclass - Katelyn Baughan (how to start an email list + Key KPIs, + who’s doing it well) (episode shownotes)
6. How to Leverage A/B Testing to Grow Online Giving + The Psychology of Giving - Sam Baker (episode shownotes)
7. A Marketing Plan for the "Off Season" + the Power of Finding Your Brand Voice - Jordana Merkin (episode shownotes)
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