28. Steward Relentlessly - Jonathan McCoy, CFRE & Becky Endicott, CFRE
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Overview
Gratitude will never be overstated nor should goodness be silenced. Grab a megaphone, a pen and paper, craft that immersive experience and embrace unparalleled levels of stewardship. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they share tips to help you reimagine how you connect thank you + impact together in your donor experience. Our donors, friends, families, and co-workers deserve our gratitude.
“The way you are going to build momentum and start a movement - keep showing impact.”
Tips to help you reimagine how you connect thank you + impact together in your donor experience
Donor retention sits at 45% nationally
Not counting holiday cards and invitations, the average American household receives 10 pieces of personal mail per year. (NY Times)
Stories of how Jon and Becky witnessed the power of gratitude and stewardship
Tactical examples of where you can get started
Powerful Quotes:
“It is about who you are talking to, and what would make them feel the most appreciate, engaged, and thanked.” -Jon
“Recognize that it is a human on the other end of the donation.” -Jon
“Retention is at 45% nationally. That means you are losing more than you are gaining every year.” -Jon
“The way you are going to build momentum and start a movement - keep showing impact.” -Becky
“There was something profound about walking into a space and meeting someone who made a first time gift, shaking their hand, looking them in the eye, and thanking them for their gift.” -Becky
“Work smarter not harder. You have people in your organization who are the direct beneficiary of that gift. Use the people that are closest to the impact to write those thank you notes.” -Becky
Where to start
Remind yourself it is a human on the other end of the donation
Know your people. What would be meaningful way to thank them?
Start with showing impact
Work smarter not harder. Use the people that are closest to the impact to help you with your stewardship
Tactical Examples
Thank a donor a day
Write handwritten thank you notes (bonus points if you can hand deliver them)
Online thank you videos with ThankView
Explore the We Are For Good Core Beliefs
This episode is 6 of 7 where we unpack our core beliefs that lead to revolutionizing your fundraising. Explore all the episodes and learn more about our core beliefs here: We are for Good’s Core Beliefs
Connect with Jon
Connect with Becky
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