Monthly Giving for Nonprofits: Podcast Episodes + Video Replays to Activate You Today
Monthly giving is the most powerful thing you can build for your nonprofit's long-term sustainability. Monthly donors retain at nearly double the rate of single gift donors. They give 25% more annually on average. They become your most loyal ambassadors, your best additional gift prospects, and the financial backbone that lets you say yes to your mission when everything else feels uncertain.
We have been building content around monthly giving for years, and this is your one-stop resource library for everything we have created. Wherever you are in your monthly giving journey, start here.
“We have this saying at Charity: Water: the mass fuels the major. I can’t go out and ask for $10 million gifts if we don’t have a movement. The family giving $10 million wants to know you have a million users at $10 a month. They don’t want to just be the rich person writing the check. They want to fuel more growth. You can be added oxygen, added fuel to this thing where we go out and get thousands, hundreds of thousands more small givers powered by your big generous donation. So it’s a barbell approach.”
Working Sessions: Your Most Practical Starting Point
Working Sessions are hands-on, action-first conversations designed to give you a framework and an action plan you can use immediately.
660. Working Session: How to Grow Monthly Donors
Dana Snyder, Founder + CEO, Positive Equation
Simple, high-impact changes that make recurring giving more visible and easier for your supporters to say yes to. Dana breaks down website and button optimization, year-end strategy, how to lead with monthly giving in your messaging, and how to test fast and learn fast. Clear, separate monthly giving buttons can increase conversions by up to 45%.
705. Working Session: Stop Losing Monthly Donors and Grow What They Give
Dave Raley, Founder + CEO, Center for Sustainable Giving
Most nonprofits are measuring the wrong thing. A 42% retention rate sounds okay until you flip it: you're losing 58% of your donors every year. Dave breaks down the two types of churn costing your program right now, what to say when a donor calls to cancel, how to keep recurring donors engaged with the affirm-engage-appeal framework, and how to upgrade existing donors with a timely, specific ask.
Watch: Replays + Summit Sessions
Traction to Trust: How to Grow and Retain Monthly Donors
Dana Snyder + Kate Anderson, The Trevor Project | Summit Session
A deep-dive case study on building a monthly giving program that grows and sticks, featuring The Trevor Project's real story. Dana and Kate walk through the full arc from acquisition to retention, including what actually moves the needle on trust with recurring donors.
Forecasting Your Monthly Giving Growth
Dana Snyder | Working Session Live Replay
An extended, interactive session on how to forecast and plan for monthly giving growth, recorded live with nonprofit fundraisers asking questions in real time. If you want to build a roadmap for where your program is going, start here.
On the Podcast: Monthly Giving Deep Dives
569. The Subscription Economy + Building Subscriptions for Good
Dana Snyder, Founder + CEO, Positive Equation
Where philanthropy meets the subscription economy. Dana shares her framework for building a rock-solid monthly giving program, the mindset shifts that make it work, and why monthly giving is the engine behind a movement of micro-philanthropists. This is the playbook that started it all.
118. Monthly Giving: A Playbook for Growing Believers
Vik Harrison, Co-Creator, Charity: Water and Founder, Mission Critical
Vik helped build The Spring, Charity: Water's monthly giving community that generates more than $20 million a year. In this conversation she shares the core beliefs behind monthly giving, why naming your community matters, how to think about repeatability as your core strategy, and the discipline of asking for less now to build a longer runway.
536. How It's Built: Tim Tebow Foundation's 19,000+ Monthly Giving Community
Kyle Roosen, Senior Director of Marketing and Communications, Tim Tebow Foundation
Kyle grew the Tim Tebow Foundation's recurring donor community to more than 19,300 monthly givers with no formal marketing training. He shares the exact four-step framework: building your data layer, creating a branded community, building your audience, and becoming elite storytellers. You can copy his strategy.
External Resources
Monthly Giving Awareness Week
The annual celebration of recurring giving, bringing the nonprofit community together for a week of content, connection, and action.
Givebutter Monthly Giving Week
During Monthly Giving Awareness Week, Givebutter is giving back $25K. For every new monthly donor who gives five dollars or more, your nonprofit earns a $10 donation deposited directly into your Givebutter Wallet.
👉 givebutter.com/monthly-giving-week
