664. Working Session: Build Your Next Two Weeks of Content in 1 Hour - Julia Campbell
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Overview
If creating content feels like a treadmill you can’t quite step off, this Working Session is your reset button. We brought in nonprofit marketing expert and author Julia Campbell to teach you how to build a simple, sustainable content calendar for your next two weeks — in under an hour.
Julia walks us through her signature approach to content planning: one rooted in clarity, consistency, and choosing the platforms that actually support your goals. You’ll learn how to identify your core content buckets, repurpose stories across channels, and build a weekly rhythm that doesn’t burn you out.
Top 3 Takeaways:
Build Around Four Buckets: Impact, Engagement, Authority, and Human-Centered content give you a reliable weekly structure. When your buckets are clear, your content becomes far easier to plan.
Work With Your Capacity, Not Against It: If you can’t build your content calendar in an hour, you're probably on too many platforms. Julia breaks down how to evaluate where your audience truly is, what each channel does best, and how to double down without overwhelm.
Stories Are Your Anchor: One strong story each week — with a hook, emotional resonance, and mission clarity — can power multiple posts across multiple channels. Storytelling is the breadcrumb trail that leads supporters toward deeper understanding (and engagement).
This episode is packed with low-lift, high-clarity tactics to help you show up consistently — without reinventing your content strategy every week.
Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.
Let’s get to work.
“People want to see the human element in your content. They want to see you.”
Episode Transcript
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Episode Highlights
The Importance of Clarity in Messaging (02:58)
Identifying Content Buckets (05:45)
The Power of Storytelling (08:43)
Choosing Social Media Platforms: Goals, Audience, Capacity (10:46)
Choosing the Right Platforms (11:43)
Mapping Out Your Content Calendar (14:48)
Clarity Over Capacity: Repeating Your Message (16:10)
Tracking Engagement and Success (17:23)
One Actionable Step: Authentic Video Content (20:52)
Powerful Quotes
"For me, it really depends on goals. So what is your purpose for this particular communication, this content calendar, and then who is your audience?" - Julia Campbell
"My recommended four buckets for nonprofit are: impact, engagement, authority, and the human-centered piece of your nonprofit." - Julia Campbell
"Consistency over quantity. If you’re only posting twice a week on your platforms, I think that’s completely fine, but the key is to just maintain that." - Julia Campbell
"Look at the content that you already have. We tend to reinvent the wheel and think we need something brand new every single week." - Julia Campbell
"Clarity is so much more important than capacity. Be very clear about your message and what you stand for.” - Julia Campbell
"The KPI’s (key performance indicator) is anything that you track that you’re going to use the data afterwards. So if you’re tracking data points and you have no intention of doing anything with them, don’t measure it." - Julia Campbell
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