636. Making a Movement: Empowering Action (Jon and Becky)
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Overview
We’ve reached the final chapter of our Making a Movement series, and we’re leaning all in on what it truly means to empower action.
This episode is a celebration of the heartbeat behind every movement: community. You’ll hear the inspiring story of Hannah Lowe, a fearless mom on a mission who rallied her village to raise $2 million for her son’s life-changing treatment. It’s a powerful reminder that when a call to action is clear and authentic, it has the power to ignite a movement.
We’re also featuring insights from previous episodes with Celeste Flores, who pulls back the curtain on the global generosity of Giving Tuesday and the community-powered magic that drives it. Plus, Amanda Liaw shares why going deep, not just broad, is the key to building engagement that lasts. Together, we’ll explore how to make participation joyful, how to sustain momentum, and why prioritizing your own well-being is essential for staying in the work.
If you’re ready to activate your community and believe in the ripple effect of good, this conversation is for you. Let’s keep building this movement together.
Learn:
How to empower your community to take clear, simple, and joyful action.
The importance of giving up control and creating space for your community to lead and innovate.
How a clear, repeatable message helped Hannah Lowe rally her village to raise $2 million.
Insights on how Giving Tuesday grew into a global, community-led movement with an open invitation to give.
Why going deep with meaningful connections (not just broad reach) is key to lasting engagement.
Practical strategies to sustain momentum, spark belonging, and keep people coming back.
Why self-care and rest are essential for fuelling long-term impact.
Today’s Guest:
Jon McCoy | Co-Founder + CEO, We Are For Good.
Becky Endicott | Co-Founder + Chief Storyteller at We Are For Good.
“Reminding people why they acted in the first place is grounding. It’s an emotional connection point to anyone that’s come into your mission.”
Episode Transcript
Download Full Episode Transcript Here
Episode Highlights
Empowering Action: making movements (02:15)
Hannah Lowe’s Story: Clear Messaging Mobilizes a Community (08:40)
Giving Tuesday: Building Community Beyond Fundraising (15:30)
Secret Sauce: Go Deep, Not Broad (22:05)
Personalization at Scale: Partnerships and Human Stories (28:50)
Gratitude First: Transforming Board Buy-In (34:10)
Powerful Quotes
“When you equip your community to lead without your permission, beautiful things happen. It’s not about control, it’s about agency and letting people go.”- Becky Endicott
“It’s really easy to get very tunnel vision on what you have to accomplish in a day. But if you look outside of all of that, remember that you are building bridges and providing connection and community.”- Celeste Flores
“Go deep instead of necessarily broad, really choosing one thing to focus on. The way you personalize your message is by getting to know who is core to your audience and building on that.” - Amanda Liaw
“You are providing a connection, or connections for people, and building that sense of belonging.” - Celeste Flores
“Personalize your message for people.”- Amanda Liaw
“You cannot pour from an empty cup.” - Becky Endicott
“Give your community the gift of activation.” - Jon McCoy
“Show people what their action did, and thank them.” - Jon McCoy
“The best movements make action clear, simple, and joyful.” - Becky Endicott
“It all starts with belief—that spark from person to person.” - Jon McCoy
“Reminding people why they acted in the first place is grounding. It’s an emotional connection point to anyone that’s come into your mission.” - Jon McCoy
👉Your Next Move:
Movement Framework
Start with Mobilizing
Rally your community and spark belief. Get people excited and ready to take action.Organize and Optimize
Build systems and structures that keep your movement running smoothly and efficiently.Crystallize Your Voice and Vision
Clarify your message and purpose so everyone knows exactly what you stand for and where you’re headed.Empower Action
Make it easy, clear, and joyful for people to get involved and take the next step. When you stack these steps together, you create a strong foundation—the “scaffolding”—and a steady rhythm—the “drumbeat”—that attracts others and keeps your movement vibrant and growing.
🎧 Episodes Mentioned
Connect with Jon
Connect with Becky
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