635. Making a Movement: Voice + Vision (Jon and Becky)
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Overview
Every movement starts with a message—but how do you make yours truly stick?
In this reflective episode of Making a Movement: Voice + Vision, Jon and Becky revisit some of the most powerful voices from past conversations to explore the heart of messaging that moves people. It’s not just about what you say—it’s how you say it, who hears it, and whether it invites people to see themselves as part of something bigger.
Featuring powerful moments and lessons from:
✨Rick Shadyac, former President and CEO of ALSAC / St. Jude Children’s Research Hospital, on earning trust through clear, consistent messaging
🎙️ Stephen Hackett, podcaster and proud St. Jude dad, whose personal story shows how vulnerability can unite a community
🌍 Dr. Bertrhude Albert, co-founder of P4H Global, on leading with dignity and crafting messages that honor people’s lived experience
🎤 Gloria Umanah, founder of Hope Booth, on using creativity and authenticity to spark hope
This episode is a field guide for anyone trying to bring their mission to life through message. Whether you’re just starting to shape your story or refining a message you’ve been carrying for years, you’ll find inspiration, encouragement, and next steps you can take today.
Tune in and learn how to bring your voice and vision together in a way that inspires action—and builds something that lasts.
Learn:
The importance of aligning voice and vision to create a movement that spreads.
How to craft a clear, repeatable message that others can carry forward.
Real-life strategies for building trust and mobilizing communities.
The role of personal storytelling in driving social impact.
How to invite others into your vision and empower them to become advocates.
Practical steps to test and refine your message for maximum resonance.
Today’s Guest:
Jon McCoy | Co-Founder + CEO, We Are For Good.
Becky Endicott | Co-Founder + Chief Storyteller at We Are For Good.
“When your voice is clear and paired with vision, you paint a future people believe in—and want to help build.”
Episode Transcript
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Episode Highlights
The Power of Clear Messaging (02:01)
St. Jude’s Impact and Vision with Rick Shadyac (05:31)
Stephen Hackett’s Story (10:01)
Dr. Bertrude Albert and P4H Global (15:01)
The Role of Community in Movement Building (20:01)
Gloria Umanah and the Hope Booth Initiative (22:30)
Empowering Through Education (24:00)
Conclusion and Call to Action (25:01)
Powerful Quotes
“If you can’t say it clearly, no one else can repeat it - and they won’t be able to carry the message forward." - Jon McCoy
“Money moves at the speed of trust.”- Jon McCoy
“Can people see the future you’re describing? Can they see themselves holding a paintbrush, helping you create it? That’s the difference.”- Jon McCoy
"We want to ensure that children of all races have access to high-quality, specialized healthcare—and we take economics out of the equation. No family ever receives a bill from St. Jude for treatment, travel, housing, or food." - Rick Shadyac
"When people rally around a cause and know their donations are running a hospital and driving research—that’s why I call St. Jude the People’s Hospital. They’re helping operate it every single day." - Rick Shadyac
"If you can tell a good mission story and back it up with action, and the community takes ownership—that’s when you see real success." - Stephen Hackett
"Stories— that’s how you change the world. By telling your story." - Dr. Bertrhude Albert
"What does it look like to use our creativity to reach people where they are—people who may never attend a gathering, a conference, a church, or a retreat again? How do we create something accessible, embedded in culture and community?" - Gloria Umanah
"We realized the beauty of what happens when different people with different strengths come together. That’s when we sat down and asked, ‘Okay, how do we build this thing?’" - Gloria Umanah
"Authenticity is so important because it means we’re telling the truth. And going back to trust—the more we share the truth in both good times and hard ones, the more we show that this journey isn’t always clear or easy. So make your voice human and real." - Becky Endicott
👉Your Next Move:
Clarifying and Communicating Your Message
Define Your One-Line Promise
Action: Craft a single sentence that clearly communicates what you stand for or offer.
Ask yourself: What are we inviting people into? What’s our core promise?
Cast a Clear, Compelling Vision
Action: Make sure the future you’re describing is vivid and desirable.
Ask yourself: Can people picture this future? Do they want to be part of it?
Test Your Story’s Clarity
Action: Ask your biggest supporters to describe your message in their own words.
Use tools: Run informal interviews, surveys, or focus groups to identify message gaps.
Make Your Message Easy to Share
Action: Simplify your language and story so it’s easy for others to repeat.
Tip: Avoid being too verbose—trim, clarify, and focus.
Put Your Message into the World
Action: Write down your one-line message or CTA—then test it.
Try this: Share it with a friend, donor, or peer via call, email, or text. Ask: “How does this land?”
Reminder: This is a work in progress. It’s not about perfection—it’s about iteration and visibility. Don’t let it sit in a doc. Speak it, share it, shape it.
🎧 Episodes Mentioned
Connect with Jon
Connect with Becky
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