6. How To Pivot Fundraising Events During COVID-19 - Lenora Oeters
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Overview
Meet Lenora Oeters. This Strategic Director of the American Cancer Society's Global Headquarters shares how the organization is creatively embracing virtual events in new and engaging ways. ACS was working through a $200M budget shortfall in light of COVID-19, but found great success when they adopted a smart three-pong philosophy toward renewed event fundraising. Lenora provides heaps of examples and tips to pivot for those nonprofits feeling paralyzed by the absence of in-person events. We even make a surprising discovery about her favorite musician. Tune in and take some great suggestions back to your events team.
“We have the chance to flip the script. What is our new opportunity reach constituents that we have never been able to talk to before?”
History, mission, and core work of American Cancer Society
Smart three-pong philosophy toward renewed event fundraising
Examples of creative ways you can adapt your message and events to meet your constituents’ needs
Lenora’s personal story of how philanthropy came full circle for her at American Cancer Society
How to become irreplaceable at your organization
Powerful Quotes:
“COVID has given us a unique opportunity to pivot, and now more than ever we are looking at creative ways to move our mission forward.” -Lenora
“Over 80% of cancer patients have had their care disrupted due to COVID-19.” -Lenora
“We have to keep innovating and keep pushing ourselves to think outside of the traditional fundraising box to make it happen.” -Lenora
“I work for the organization that funded the research that today has saved my dad’s life.” -Lenora
“Continue to find those things that make your heart tick and make you want to jump out of bed in the morning.” -Lenora
Three-Prong Philosophy Toward Renewed Event Fundraising
Quality Content- always lead with the work and mission of your organization.
Production Value- transform a best in class in person experience to the digital space
Create Authentic Human Interactions and Connection
Connect with Lenora
Connect with American Cancer Society
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