272. Pay, Leave and Power: theSkimm's #ShowUsYourLeave Campaign - Jodi Patkin
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This Episode is part of our Pay. Leave + Power Week on the Podcast. Explore the Full Series
Overview
Meet Jodi. Not only is she the Senior VP of Brand Marketing and Communication at theSkimm [insert swoon], she’s also a passionate advocate of building the movement powering paid leave reform in the U.S. She’s diving into the viral phenomenon of theSkimm’s #ShowUsYourLeave Campaign, and what nonprofits can do to pour into the moment. She’s also sharing how to build a massive global-movement-for-good with rabid fans and corporations alike. “Paid leave is not a benefit - it’s a human right.” [Hard Stop]
💡Learn
#ShowUsYourLeaveCampaign origin story
What we can learn from the 500+ businesses who've shared their leave
How to gather & activate a movement around a social cause
Sharing resources and paid leave pitch proposal examples from theSkimm!
Today’s Guest
Jodi Patkin, Senior VP of Brand Marketing and Communication at theSkimm
“This is really a human rights issue. Access to that information, whether you are a head of HR or an individual employee, is really powerful in creating this change. And really the whole impetus behind why we felt like it was so important.”
Episode Transcript
Download Full Episode Transcript Here
Episode highlights
Jodi’s story and journey to where she is today (3:30)
The story of the #ShowUsYourLeave campaign (8:00)
Galvanizing and activating support to grow a movement (18:00)
How nonprofits can get activated and join this movement (28:00)
A powerful moment of philanthropy in Jodi’s life (32:00)
Jodi’s One Good Thing: You can make a difference. and Rely on community and others. (34:00)
powerful quotes
“theSkimm is a mission driven digital media company, and we make it our mission truly to ensure that our audience is informed about the issues and not just the issues, but what they can do about it.” -Jodi
“If you rewind back in time to when paid family leave was then included in the initial build back better bill, and it got cut.” -Jodi
“theSkimm has a long history of activism in the voting space. We are a nonpartisan, non biased organization, the only side we're on is yours. We believe we're informed on the issues that you should vote, it's one of the smartest things that you can do.” -Jodi
“In the last three election cycles, we have gotten our audience to take a million different actions.” -Jodi
“Where can we make an impact? And we said, we can make an impact person by person, and company by company in the corporate sector, for showing our policy, and a couple of people who have already gotten their policies to change, how can we encourage others to do the same.” -Jodi
“Embrace the chaos, don't try to control chaos.” -Jodi
“We are so thrilled and proud of the database and this resource for so many, to again, be able to create change, and the visibility and transparency that has happened to date, and how we are continuing the conversation all over LinkedIn.” -Jodi
“It is about community. It is about authenticity. And it's about partnership.” -Jodi
“If you are more informed, you can make the best decision for yourself, your family, your wallet, and in this case, your company.” -Jodi
“This is really a human rights issue. Access to that information, whether you are a head of HR or an individual employee, is really powerful in creating this change. And really the whole impetus behind why we felt like it was so important.” -Jodi
“You are worthy of having balance in your life. You are worthy of taking a break from this very, very important work that we are doing on the front line, as I'm starting to tear up. You are worthy to spend precious time with your family without guilt without feeling like you need to answer that phone, that you need to check your email while you're breastfeeding, or in the NICU or doing whatever it is, you are worthy of that.” -Becky
“Change happens when we get loud together.” -Jodi
“That moment when you see the person realize, actually, it can, to me those are the most powerful moments because that starts the conversation that opens the door. And that makes so many in your audience, your prospective audience realize that they can have an impact.” -Jodi
connect with Jodi
connect with theskimm
Website / Skimm Impact: Paid Family Leave / Obama Interview / Daily Skimm / Instagram / Twitter / Facebook / Skimm’d from the Couch Podcast / Skimm’This Podcast / YouTube
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