1. How to Leverage Storytelling to Advance Your Cause - Julia Campbell
Meet Julia Campbell. Based in Boston, Julia is a global authority on digital storytelling, with happy clients spanning the globe from Moscow to San Francisco. While she runs her own digital marketing company, storytelling is definitely her jam. This episode she'll give tips on how to build a storytelling culture, ethical reporting of authentic writing and will share the personal moment where she saw humanity and philanthropy intersect in her development role that still affects her 15 years later.
“We have a moral obligation to be telling people about the problem we solve, and bringing people along to help us solve it.”
Key Takeaways:
How we strategically collect, craft, and share our stories
How to use social media to amplify your message
Figure out what you are trying to accomplish. Where is your audience?
Trends in nonprofit storytelling
Two key strategies: Live-streaming and Instagram Stories
How to be a journalist and detective in your own nonprofit
Direct mail appeals: start with a story. How to grab a reader’s attention
The Five Point Plan: how to bring an Executive Director or board along that doesn’t see the value in nontraditional storytelling
Hear one of Julia’s case study examples
Master how to draw a story out of a person
Powerful Quotes
“What I realized is that the principles of communication in fundraising apply no matter what platform you’re using. If you don’t have the fuel of fantastic stories and a compelling narrative to share, it doesn’t matter if it doesn’t resonate with people.” -Julia
“You just gave us all permission to say no to platforms.” -Jon
“We want to put our heads down, do our work, make money, and make an impact. But we don’t celebrate, and that is what people are craving.” -Julia
“Only 40% of Americans trust nonprofits (The Edelman Trust Barometer). What that shows me is that we need to be more transparent and we need to be more accessible.” -Julia
“We don’t want to post. Posting because your competitor is on the platform is not a compelling reason.” -Becky
“Give donors the opportunity of writing a happy ending to a story still in progress.” -Julia
“Never ask somebody: “so tell me your story.” -Julia
“Leading with compassion in all of your communications is the best way to do things.” -Julia
“Done is better than perfect.” -Julia
“Nonprofits are the unsung heroes of every kind of crisis you can imagine.”
links to julia’s book
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