652. Nonprofit Marketecture: Building Connected Systems to Scale Personalization (Maria Shanley + Charles Lehosit)
Listen to this episode
Overview
Meet Maria (Director of Marketing + Data Management, Second Harvest Food Bank) and Charles (Senior Vice President at RKD)🤝. In this episode, dive into their inspiring journey of digital transformation at the Second Harvest Food Bank of Central Florida. Together, they share how embracing innovation helped build a connected ecosystem that fuels smarter decisions and deepens donor relationships💡
Feel the impact when mission-driven purpose blends seamlessly with thoughtful technology, unlocking personalized connections that bring generosity and kindness to the forefront. Through heartfelt stories and inspiring insights, Maria and Charles show how innovation can truly fuel the soul of philanthropy.
From practical tips to uplifting stories, this episode offers valuable lessons for anyone passionate about making a positive impact — whether you’re in the nonprofit world or simply curious about the role technology plays in social good 🌍
.Learn:
Successful digital transformation in nonprofits depends on a clear, long-term vision aligned with mission goals.
Using data effectively is key to making informed decisions and improving donor engagement.
Empowering staff with clear communication and shared goals is essential for adopting new systems.
Setting realistic expectations and timelines helps ensure smooth digital project implementation.
Strong donor relationships are crucial for ongoing support and growth.
Cultivating a philanthropic and collaborative culture boosts organizational success.
Optimizing data flow streamlines operations and enhances fundraising efforts.
“Consistent experience drives better conversion rates and more revenue.”
Episode Transcript
Download Full Episode Transcript Here
Episode Highlights
Digital Transformation Journey (03:00)
Aligning Mission and Technology (09:00)
Building Donor Relationships (15:00)
Challenges and Successes (21:00)
Future of Nonprofit Engagement (27:00)
Charles Lehosit One Good Thing (29:45)
Maria One Good Thing (30:21)
Powerful Quotes
"Don't let perfect be the enemy of great." – Charles Lehosit
"Giving people permission to hit the reset button is important." – Charles Lehosit
"Impact drives me, and that's why I stay here, trying something different every year." – Maria Shanley
"Consistent experiences drive better conversion rates and revenue." – Charles Lehosit
"Having a 360-degree view of our supporters helps with future campaigns and stewardship." – Maria Shanley
"It's okay to replace systems one step at a time." – Charles Lehosit
"The dip that happens when you move to a new tool is part of the learning process." – Maria Shanley
"The donor journey includes the important journey of data as well." – Charles Lehosit
"We need to center people in this process, not just technology." – Maria Shanley
"Incremental improvements and change are key to success." – Charles Lehosit
"We realized how important it was to truly connect our data." – Maria Shanley
"Real-time donor intelligence enables more personalized communication across channels." – Charles Lehosit
"Grace means giving yourself and others the understanding that life extends beyond work." – Maria Shanley
"It's important to assess where you are in your nonprofit journey and understand your team's capacity." – Maria Shanley
Maria One Good Thing: “Give yourself and others grace, do things with understanding.”
Charles One Good Thing: “Have gratitude for the team and express it on a daily basis.”
Connect with Maria
Connect with Charles
Connect with Jon
Connect with Becky
Become a Member of the Impact Uprising
If you liked this conversation, you’ll love what’s happening inside our premium membership + community - become a member of the Impact Uprising today.
Get access to a fully searchable library of content, community, private podcast and more. Go to weareforgood.com - meet friends and get unstuck today.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
