633. Making a Movement: Mobilize with Purpose (Jon and Becky)
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Overview
What turns a good idea into a movement? In this episode, Jon and Becky explore how purpose—when it’s clear, actionable, and rooted in emotion—becomes the driving force behind real change.
You’ll hear how Scott Harrison rebuilt trust in giving through Charity: Water, how Sara Cunningham sparked a nationwide movement with Free Mom Hugs, and how Aidan Reilly and Ben Collier launched The Farmlink Project by picking up the phone.
Through these stories, Jon and Becky share how to clarify your “why,” invite others in, and take that first meaningful step. Because movements don’t need perfection—they need purpose that moves people.
Tune in for a practical, heartfelt roadmap to turning belief into bold, inclusive action.
Learn:
How to transform personal passion into collective action
How to remove barriers preventing people from participating
Strategies for decentralizing decision-making
Embracing creativity in addressing social challenges
Using personal experiences to inspire collective action
Understand how to build trust and transparency
Gaining confidence in taking initial steps towards creating change
Recognizing the power of community-driven initiatives
Today’s Guest:
Jon McCoy | Co-Founder + CEO, We Are For Good.
Becky Endicott | Co-Founder + Chief Storyteller at We Are For Good.
“Your first step doesn’t need to be big. It just needs to be about motion. It needs to be doable and invitational. ”
Episode Transcript
Download Full Episode Transcript Here
Episode Highlights
Defining Movement Fundamentals (03:44)
How to Build Community Engagement (05:45)
Learning to Overcome Trust Barriers (12:36)
Personal Storytelling as Motivation (17:19)
Innovative Problem-Solving (20:11)
Practical Movement-Building Strategies (24:11)
Powerful Quotes
“If people aren’t moving, don’t just push your beliefs harder. Identify and listen to the real friction that’s holding them back, and solve that.”- Becky Endicott
“We want to give people tools, not just tasks.” - Becky Endicott
“Movements begin with belief. They live or die by action.”- Jon McCoy
"People take action when they understand what to do—and when they know that you see them as a catalyst for change."
“The best marketing is an invitation to belong.”- Jon McCoy
“Movement doesn’t say just do this. It says, here’s how - now make it yours.” - Becky Endicott
“Storytelling is the heartbeat of connection.”- Jon McCoy
Mobilize with Purpose
The Power of Belief + Purpose
Every movement — big or small — starts with a belief.
Belief is the spark. But a spark on its own fizzles out unless it has something to light. Purpose is that fuel. When we connect our belief to a clear purpose - a message that others can see themselves in - we give people a reason to show up and act.
Action: The Lifeblood of a Movement
Belief sets the stage. Action keeps it alive.
Some of our favorite examples are Free Mom Hugs and the Farmlink Project - reminders that movements don’t always start with big budgets or perfect plans. They start with one clear, doable step that invites others to jump in. Action turns ideas into momentum.
Community: Where Change Grows
We can’t do this alone - and we shouldn’t. Movements thrive when more people can see themselves in the story. When we open the door for people to share their own voices and take ownership, the impact multiplies. Community is what makes change stick.
👉Your Next Move:
Identify your clear WHY.
What’s the one thing you want someone to do right now?
How will you tell them? Where will you repeat it?
🎧 Episodes Mentioned
Connect with Jon
Connect with Becky
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