628. Multiplication Mindset: How Responsive Fundraisers Build Movements (Jon + Becky)
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Overview
Fundraising doesn’t have to feel transactional—and it shouldn’t.
This episode comes straight from the virtual stage of the Responsive Nonprofit Summit (RNS)—and it's packed with the kind of mindset shift we all need right now. Jon and Becky explore how moving from an "addition" mindset to a multiplication mindset can unlock transformational change in your fundraising efforts. It's not about doing more—it’s about thinking differently and leading with purpose.
With meaningful stories, real-world examples like Susan G. Komen, and insights rooted in research from leaders like Dr. Vivek Murthy, you’ll uncover how to spark a movement grounded in genuine human connection.
Whether you're a one-person shop or leading a major org, this episode will leave you inspired to stop working for your community and start building with them.
👉 Learn:
Why community is your greatest multiplier
How to move from transactional asks to transformational engagement
Strategies to turn supporters into passionate ambassadors
Lessons from employee giving campaigns that sparked movement
How ethical storytelling and joy fuel lasting connection
Practical ways to build a platform for engagement and influence
Today’s Guests:
Jon McCoy | Co-Founder + CEO, We Are For Good.
Becky Endicott | Co-Founder + Chief Storyteller, We Are For Good.
“Responsive fundraising isn’t just smarter, it’s more human. This isn’t about doing more, it’s about building with others. ”
Episode Transcript
Download Full Episode Transcript Here
Episode Highlights
Introducing the Multiplication Mindset and Redefining Fundraising (01:32)
Community Voices: Sharing Meaningful Connections and Belonging (04:18)
The Susan G. Komen Foundation Movement Strategy (07:14)
4 Strategic Principles for Nonprofit Growth (22:29)
Joy as a Strategic Multiplier (45:31)
Responsive Fundraising Manifesto: Building Movements Through Human Connection (48:12)
Powerful Quotes
“What would happen if we stopped thinking about fundraising as a transaction, and really started to think of it as a multiplication?'“- Jon McCoy
“Believers don’t just give their money. They give their voice, their network and their heart.”- Jon McCoy
“Joy multiplies community, and community multiplies joy.”- Becky Endicott
“People support what they can help create.”- Jon McCoy
“Ethical storytelling is about how we can not perpetuate more harm, but create more expansion, more growth and more good.”- Becky Endicott
“Fulfilment comes in three core elements: relationships, purpose, and service combined with the virtue of love.”- Jon McCoy
Resources Mentioned:
Connect with Jon
Connect with Becky
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