620. 100% For Purpose Model: The Legacy and Future of Newman’s Own Foundation (Alex Amouyel)
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Overview
Meet Alex, President and CEO of Newman’s Own Foundation. 🤝 100% of profits from Newman’s Own products go toward helping children facing adversity. With over $600 million donated to date, the Foundation continues Paul Newman’s bold vision of business as a force for good. Alex is also the author of The Answer Is You, a guide to living with impact.
In this episode, Alex shares how the 100% for Purpose model is reshaping philanthropy through community-led giving, tackling child food insecurity, and uplifting young changemakers.
Tune in to hear powerful stories of impact and learn how small actions can create real change. It’s a reminder that generosity starts wherever you are—and that we all have a part to play.
💡Learn:
How a business can donate 100% of profits to good, inspired by Paul Newman’s vision
Creative solutions to issues like child food insecurity and nutrition education
Why small actions and personal choices can spark big change
How everyday donors and grassroots efforts are moving the needle
The rise of the 100% for Purpose movement and how companies are leading with mission
Practical ways anyone can give back, no matter your income or background
Resources Mentioned
newmansown.org
100forpurpose.org
Today’s Guest
Alex Amouyel, President + CEO, Newman’s Own Foundation.
“Our mission is nourishing and transforming the lives of children
who face adversity.”
Episode Transcript
Download Full Episode Transcript Here
Episode Highlights
The Legacy of Paul Newman and Newman’s Own (06:09)
The Business Model of Giving 100% Away (09:05)
The Future of Philanthropy and Community Engagement (11:50)
Child Nutrition and Food Justice Initiatives (14:54)
Decentralizing Philanthropy and Inclusive Giving (18:05)
Alex’s One Good Thing: Create your own rainbows (31:00)
Powerful Quotes
"What you choose to do is side gigs, what you choose to do for your career, all of those things can matter, and you can do them at all different levels." - Alex Amouyel
“There’s still important work to do at the city and state level. Much of our focus is long-term, community-rooted change.”- Alex Amouyel
“Part of the mission of us in the philanthropy space is saying everybody can be and is a philanthropist.” -Alex Amouyel
"You can make a difference through giving, investing, purchasing decisions, and volunteering." - Alex Amouyel
Ali’s One Good Thing: “What’s integral to our method is listening to our community.”
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