22. It's not just about giving. It's about belief. - Jonathan McCoy, CFRE & Becky Endicott, CFRE
Listen to this episode
Overview
Our ethos is rooted in creatively running toward goodness. But at the end of the day, putting programs in place to ensure your donors can believe in the power of philanthropy fosters a deeper wanderlust to discover how our work can move into life-altering spaces. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they share the story of a skeptic-turned-fan, and the moment everything changed for her during an employee campaign. Learn today how to look at your organization and operationalize moving towards building belief.
This episode is the 4th of a 7-part series where Jon and Becky unpack the We Are For Good core beliefs that will help you revolutionize your fundraising.
“Building believers will completely revolutionize your ability to create movements.”
Move away from transactional giving, begin building believers
Help your donors believe that their philanthropy can do revolutionary things
Dalese’s story - from skeptic to believer, and the moment that changed everything for her
Be transparent, show impact, and find ways to inspire
Take a step back from your events. Look at them as a very easy entry point to the narrative of your nonprofit.
Look at your organization right now. How can you operationalize moving towards building belief?
Powerful Quotes:
“Building believers will completely revolutionize your ability to create movements.” -Jon
“If you can make them believers, it can change everything about the way they engage with your mission.” -Becky
“We’re all going to have donors, we want it to be more about what they can see and lean into to fulfill something inside of them.” -Becky
“Take a step back from your events. Look at them as a very easy entry point of the narrative of your nonprofit. This is step one.” -Becky
“We didn’t want people to just be our gala guests. We wanted them to learn to love our mission.” -Becky
“Don’t think the ultimate destination is a major gift. People can be conduits for massive movements.” -Jon
“We need volunteers, major gifts, legacy gifts, and more. Community looks different everywhere, but each way you can tap in makes a difference.” -Becky
Explore the We Are For Good Core Beliefs
This episode is 4 of 7 where we unpack our core beliefs that lead to revolutionizing your fundraising. Explore all the episodes and learn more about our car beliefs here: We are for Good’s Core Beliefs
