Jon and Becky are co-founders of We Are For Good, bringing more than 35 years of combined experience in nonprofit fundraising and marketing. He’s the designer, she’s the writer, but they call themselves “marketers disguised as fundraisers”. They cut their teeth working at two of Oklahoma’s largest nonprofits - leading teams in annual giving, stewardship and major gifts. They created a ground-breaking employee-giving campaign approach that’s been replicated by development shops around the world. Their vision is to inspire an Impact Uprising - equipping this generation of nonprofit leaders with the mindsets and frameworks to meaningfully engage more people in the life-changing power of philanthropy. 

We Are For Good is a community that educates, uplifts and amplifies the changemakers powering the nonprofit and social good sector. It all started with our podcast, which debuted in 2020 as Apple’s No. 1 nonprofit podcast. Today, 400+ episodes and 425,000+ downloads later, we are seeing the Impact Uprising come to life - one story at a time.

In our experience as marketers disguised as fundraisers, we’ve found storytelling to be the fuel that powers movements + ignites believers in your mission. Yet as nonprofit professionals, we spend far too much time focusing on tactics and deliverables that aren’t truly moving the needle. But we’ve found a better way and we can’t wait to share it with you during our Storytelling For Good Course.

COURSE OVerVIEW

This 4-week course will guide you through our framework to curate + syndicate stories worth telling for the rest of the year. We'll share actionable workbooks + templates to make it easy to find and craft authentic stories. We’ll also guide you with pro tips, checklists and 3 live coaching sessions to maximize your efforts + create lasting change.

🔍 Find the authentic storyteller within

✨ Create a story bank of rabid fans

🗓 Design a year-long syndication plan

🛠 Access our toolkit of interview questions, checklists, pro tips + more

 🧑‍🤝‍🧑Lock arms with a community of storytellers for inspiration + camaraderie

❓Ask questions live to gain insight from Jon McCoy + Becky Endicott,
We Are For Good co-founders + professional storytellers

Time Commitment

The Storytelling Course takes place July 17 - Aug. 10. During that time you’ll learn at your own pace when it works best for you through our workbook, resources and audio lessons.

Community is everything to us at We Are For Good so we’ll also have live coaching sessions to get unstuck, share wins and support each other.

Storytelling for Good

join us!

This $997 value is available to you for just $497 🎉

Don’t stay stuck on the hamster wheel of doing more with less. Find a more inspiring way to work - in community - and gain the storytelling tools you need to start a movement + fuel your mission.