17. Creating Social Impact Through Documentaries - Melissa C. Potter

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Overview

Meet Melissa. She was a PR exec for the likes of 50 Cent and Grandmaster Flash until she discovered her passion for social justice. She channeled that passion into social justice documentary filmmaking, and is currently advocating for a kinder, more just world through her storytelling. She's talking about boldness, leveraging brands - most notably selling yourself as a brand - and how to look for opportunities to grow your network and expertise. Her daring, raw look at human failing and compassion is storytelling at its finest.

“People know people, and people know stories, and stories resonate.”

— Melissa C. Potter, Vice President, Social Impact, ViacomCBS

The mission of Odyssey Impact and Transform Films : their work, and how they leverage documentary films as catalysts for social change
Melissa’s upcoming documentary film: Run for His Life
How Odyssey Impact creates guides and resources alongside their films to assist viewers process their feelings and create actionable next steps
Melissa’s advice for how to develop a vision for your life and stay true to your course
The power of building networks, giving of your time, and taking risks to build your dream career
The story of Milwaukee 53206
Give of your time, talent and treasure: any of these three, or all of these three will make a difference today
Producers, directors, individuals sharing their stories, and viewers all play a critical role in taking action and working towards social change

Powerful Quotes:

“We use documentary films as a tool for messaging.” -Melissa

“People know people, and people know stories, and stories resonate.” -Melissa

“It is not just screening the film. We create these robust guides that help you work through the feelings as you go through the viewing process.” -Melissa

“These films have been catalysts for creating change and developing movements, whether it was a group of 2 or a group of 2,000.” -Melissa

“Build your network, and offer your expertise for free.” -Melissa

“Closed mouths don’t get fed. You have to speak up and don’t take for granted the opportunities you are presented with.” -Melissa

“Know what you are capable of, what your educational gaps are, and learn from those around you to advance your career.” -Melissa

“We never create films with an intended goal. They all evolve holistically as people view them and react.” -Melissa

“The criminal justice system and for punishment, but also reform. When somebody has taken part of that change and moves on to be a shining light, that’s is what you want to see.” -Melissa

“The criminal justice system needs to hear stories like these.” -Melissa

“Each of us have a small part to play. It is not just the producer, director, or family saying yes to tell their story. Everybody can play a role in creating social change, even the viewers.” -Jon

“You can give of your time, you can give of your talent, and you can open your wallet and give of your treasure. Any of the three, or all of the three, are going to make a difference today.” -Melissa