494. Marketing is Mission: How Greenpeace Creates Bold Campaigns to Fight Climate Change - Ebony Twilley Martin

Meet Ebony. After discovering her son’s asthma was caused by the environment, her fight for his health turned into a fight for the planet🌎 She’s now the Executive Director at Greenpeace, reshaping societal systems, addressing the climate crisis, safeguarding our planet, advancing racial justice and prioritizing people over profits💪 We’re taking a deep dive into the ways this iconic organization battles the climate crisis with bold, creative campaigns, like projecting powerful messages onto iconic landmarks like the Hollywood sign. Throughout this conversation, Ebony inspires us to choose hope and remember the power of the collective in this work. Tune in to see how we all can create a greener, more peaceful, more just world for all🌿

Environmental, Marketing, Social GoodAndie MurphyDecember 6, 2023marketing, campaigns, advocacy, social change, batch21Comment

283. The Impact Arc Framework: Behold the Power of Staging - Jonathan McCoy, CFRE and Becky Endicott, CFRE

🚨 New Friday Series Alert! Jon and Becky are launching their new Friday series covering their secret formula...to, well, everything.

It's high time we let you in on our very secret sauce to how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc. We kick off this week with our first of 3️⃣ convos: Behold the Power of Staging. Tune in🎧

183. The Key Ingredients to Rock Your Year-End Giving Campaign - Caroline Fothergill

Meet Caroline. She's a Marketer on a Mission, and today she's walking us through how to build a year end campaign. The time is now! She's giving an overview of the year end campaign, then double-clicking on how to design and power one. She's giving tons of creative examples of how to engage, and she's sharing her secret sauce for connecting on social platforms: show up like a friend. Boom! If you haven't framed out your year end campaign yet, there's still time. Tune in🎧

Campaigns, Giving Days, MarketingJulie ConferOctober 18, 2021batch8, end of year, campaigns, giving tuesdayComment

113. Rethink Employee Giving (Part 4) - Jonathan McCoy, CFRE and Becky Endicott, CFRE

It's our final week to talk through employee giving strategies that drive your organization to new levels of engagement. In this episode we're closing out the convo with a playbook for launching with huge momentum and staging your campaign for success. We'll also share a formula for building a presentation that connects and wins the hearts of even the toughest critics. And...icing on top? You bet - we'll share a round of feedback from the best tips and tricks from our community who is hosting employee giving campaigns across the country in the midst of a pandemic. Mask up and see you there!

Employee Giving, Storytelling, MarketingJulie ConferApril 30, 2021batch5, employee giving, campaigns, values, homeComment

109. Rethink Employee Giving (Part 3) - Jonathan McCoy, CFRE and Becky Endicott, CFRE

ReThink Employee Giving: A 4-Week Series. It's not Christmas, but it darn near feels like it, because it's employee giving branding day!! Aka: Jon and Becky's favorite topic ever🎉 We're diving into storytelling, unpacking your branding recipe and building communications plans that keep everyone speaking with one voice while still being radically in-tune to seeing each employee donor as a gifted part of your philanthropic family.

Employee Giving, Storytelling, MarketingJulie ConferApril 23, 2021batch5, employee giving, campaigns, valuesComment

106. Rethink Employee Giving (Part 2) - Jonathan McCoy, CFRE and Becky Endicott, CFRE

ReThink Employee Giving: A 4-Week Series. This week we're diving into building a campaign framework whose heartbeat is its people, projects and process. Don't worry. It's way more interesting than it sounds. Because when impact is the core of your plan, it's easy for everything to flow from it. We've got tips, heartfelt stories and plenty of structure to get you started on your own campaign. Thanks for joining us again for our favorite discussion topic: employee giving!🤝

Employee Giving, ValuesJulie ConferApril 16, 2021batch5, employee giving, campaigns, valuesComment

103. Rethink Employee Giving (Part 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Rethink Employee Giving: A 4 Week Series. Buckle up, campers. Because we're going on a bit of a journey as Jon and Becky unpack what we believe holds one of the keys to revolutionizing your development strategies: employee giving. That's right, there's some serious untapped power by championing the philanthropy of those closest to your mission. If you're open to exploring a 180 degree strategy shift on how to build an employee giving campaign that is built upon a community-makes-it-better-ethos, one that grows and swells over time and ALSO infuses a healthier, more vibrant culture within the organization... then tune in. This four-week discussion will dive into new concepts leading to some quick-to-implement ideas to make some immediate tweaks now.

Employee Giving, ValuesJulie ConferApril 9, 2021batch5, employee giving, campaigns, valuesComment

50. How to Conquer The Ask: Five Key Steps of Solicitation - Lindsay Simonds

Meet Lindsay. She knows what we're all thinking: sometimes mustering up the courage to make “the ask” can be intimidating. She gets it, because she's been there in past roles, including serving as a VP at a leading global fundraising and management firm. She'll talk us through the 5 Steps to Mastering the Ask, high value relationships & give us some tips to pivot if the solicitation takes an unexpected turn. If you've ever stressed about an ask at any level - this episode is your jam.

Campaigns, Fundraising, Leadership, Philanthropy, Major GiftsJulie ConferDecember 7, 2020cultivation, batch2, major gifts, campaignsComment

17. Creating Social Impact Through Documentaries - Melissa C. Potter

Meet Melissa. She was a PR exec for the likes of 50 Cent and Grandmaster Flash until she discovered her passion for social justice. She channeled that passion into social justice documentary filmmaking, and is currently advocating for a kinder, more just world through her storytelling. She's talking about boldness, leveraging brands - most notably selling yourself as a brand - and how to look for opportunities to grow your network and expertise. Her daring, raw look at human failing and compassion is storytelling at its finest.

StorytellingJulie ConferSeptember 28, 2020storytelling, social change, campaigns, batch1, womenComment

12. Leveraging the Power of Giving Days - Carol Pierce Goglia

Meet Carol Goglia. What happens when you take a major metropolitan area, throw out an audacious community giving challenge and start your clock for 18 hours? You have North Texas Giving Day which moved from $600K+ in 2009 to more than $50M pledge last year to the benefit of 3,000 local nonprofits. Her marketing counsel is spot-on and something she's applying now to her role as President of United to Learn.