Jonathan McCoy, CFRE

Founder + Chief Visionary

Hi, I’m Jon. So glad you are here.

During the day, I serve as Director of Annual Giving for INTEGRIS Foundation in Oklahoma City where Becky and I designed + launched our annual employee giving campaign to grow from fewer than 300 donors to now more than 3,000 annually.

My passion for design in the nonprofit space spans more than a decade of working alongside some of the most successful nonprofit organizations in our region. After graduating with a bachelor of fine arts degree from Oklahoma State University, I had the opportunity to lead the art direction for OSU’s billion dollar Branding Success campaign – the largest and most successful fundraising effort in our state's history. Since then in the evenings and off hours I started We are for Good to serve a growing client base of more than 25 visionary nonprofit organizations in branding, marketing and fundraising consulting capacities.

I love sharing life with my wife Candice and we have two amazing sets of twins (ages 3 and 6) and we enjoy coffee, international travel and renovating our 1920s era home.



Becky Endicott, APR, CFRE


Hi there. I’m Becky. I’m glad to [virtually] meet you. By day you’ll find me serving as a Leadership Gifts Officer at Oklahoma City’s largest nonprofit healthcare organization, INTEGRIS Health. Prior to joining the INTEGRIS Foundation, I had the great joy of serving as director of marketing and communications for the Oklahoma State University Foundation where my team spearheaded philanthropic marketing efforts, particularly for the launch of the University’s Branding Success $1 billion comprehensive campaign. I earned my public relations degree from OSU in 2002 (shout-out to those who sheepishly run toward writing and away from math!) and secured my public relations accreditation in 2007. In the evenings, it’s your stories that awaken my desire to fuel more good into the world through We are for Good.

There are two things I value in this business above all else: the power of words and the personal connections among each of us. I believe both are critical to stitching together the fabric of every powerful experience leading to giving. When combining the right tenor, pacing, word choice and a courageous storysharer, I believe a story can unfold to move the hearts and minds of a large population who want to do good. This is transformational philanthropy at its finest, and it’s my passion to set it in motion.

When I’m not writing or emoting, you can probably find me on a run, binge-watching Downton Abbey, eating cheese fries with my husband and chasing after my two amazing daughters.