655. We Are For Good + Givebutter: Locking Arms for Impact - Jon McCoy, Becky Endicott, and Max Friedman
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Overview
Special Episode: PART TWO
If you caught our Monday episode, you knew something big was coming—and today’s the day we finally get to share it. We Are For Good is joining the Givebutter family! 🩵 💛
We're joined by Givebutter’s Co-founder & CEO, Max Friedman, to unpack the heart, the why, and the how behind this partnership. This community has always been about democratizing access—to ideas, tools, and connection—and now, together with Givebutter, we’re taking that mission to new heights.You’ll hear the behind-the-scenes story, the moments that made us believe this was meant to be, and how together, we’re building the world’s most loved and trusted home for changemakers—a place where the best nonprofit software, content, and community are accessible to all 🌍
We’ve always said this movement isn’t about us—it’s about you. So come celebrate, dream with us, and get ready for what’s next. Because friends, this is only the beginning ✨
Learn:
The significance of the partnership between We Are For Good and Give Butter in building a large community for change makers
How shared values like democratizing access can drive impactful collaborations
The concept of "locking arms for impact" and its role in achieving collective goals
Ways in which the partnership empowers individuals and organizations to enact meaningful change
The importance of authenticity and trust in fostering strong partnerships
A celebration of the journey so far and anticipation for future growth and impact
“The world is waiting for all of us to step forward and say, this is our moment. We’re going to do what makes us come alive, and we’re going to watch the vibrancy ripple into communities that we couldn’t even imagine.”
Episode Transcript
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Episode Highlights
We Are For Good Announcement (00:52)
Introducing Givebutter Co-Founder & CEO, Max Friedman (01:22)
Givebutter’s Origin Story and Shared Values (03:30)
How Our Teams Connected & the Vision for Accessible Tech (05:00)
The Essential Role of Community and Fun in Nonprofit Work (07:59)
Mental Health, Wellbeing, and the Evolving Theory of Change (10:29)
The Journey and Impetus for This Major Partnership (13:47)
Our Vision for the Community’s Future and Impact (17:43)
Highlighting the Power of Individual Community Members (26:05)
Powerful Quotes
“We’re not just about to unlock giving. We're unlocking generosity, and we're unlocking the people in it." - Becky Endicott
“You have something unique to bring, everybody does… we are about to build some movements.” - Becky Endicott
“I just want to say that locking arms for impact is opening these avenues for new growth, and that is what we are seeing for both of us, not just for Give Butter, but also for We Are For Good.” - Becky Endicott
"This community also taught us the concept of locking arms for impact: it's about truly living out your value alignment and stepping into your superpower." - Jon McCoy
“One person, one conversation, one on one. Start there, seeing somebody, seeing who they really are, holding space for them, hearing what their problems are.” - Becky Endicott
"Never in our lifetimes do we need more courage than to show up right now. And we can do that. We can encourage each other in our community." - Jon McCoy
“It's not just about raising money, too. It's raising awareness, caring about something, and doing something about it. And that's core to our DNA of being a changemaker.” - Max Friedman
“We saw the potential of community through the tools that we were building, because we saw it every day through our customers.” - Max Friedman
"We want to enable and empower and support this community… trust is earned, not given.” - Max Friedman
“Be the change. And that's just core to the changemaker idea of if you see something, do something about it.” - Max Friedman
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