288. How to build a Thriving and Scalable Marketing Ecosystem - Diana Chaplin

Diana Chaplin, Pledge, One Tree Planted, We Are For Good Podcast

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Overview

Meet Diana. She's a content strategist, marketing director, and brand leader who is a systems thinker and most inspired by nature's approach to ecosystems. She's taking that deep love of nature into this convo and showing just how revolutionary digital ecosystems can be when marketing strategy/people/vision are all aligned. Tune in and learn how to tell stories via diverse media. 💻+🌳 = 😍♻️

💡Learn:

Core elements & check marks to ensure your marketing infrastructure can scale
Why little things matter when building/strengthening a brand
positions that will accelerate your digital growth (& online giving!)
Compelling case study from One Tree Planted

Today’s Guest

Diana Chaplin, Director of Marketing + Storytelling, Pledge

“When I think about team building, I also think about empowerment. How do you create that sense of confidence, and create the environment for people to do their best work?”

— Diana Chaplin, Director of Marketing + Storytelling, Pledge

Episode Transcript

Download Full Episode Transcript Here

Episode highlights

Diana’s story and journey to where she is today (3:00)
Being a marketer as an introvert and nature as marketing inspiration (9:00)
Core elements and check marks to ensure you are building a marketing infrastructure that can scale (13:00)
Where to start small (26:00)
Cultivating focus outside of work to inform marketing strategies (30:05)
Teambuilding (34:30)
Case study: One Tree Planted (42:30)
A powerful moment of philanthropy in Diana’s life (50:00)
Diana’s one (technically two 😉) good thing(s): “Everything changes. Everything is connected. Pay attention.” -Jane Hirshfield and “One of nature's basic principles is to work only under conditions that are favorable to life.” (55:30)

Powerful quotes

“I notice the little things and the little things really, really matter, when you're building a brand when you're building an organization, when you're a communicator.” -Diana

“If you look at ecosystems and study them, there are so many components that will tell you everything you need to know to create a great team, a great marketing infrastructure, a great business, because nature is a genius and a great systems thinker.” -Diana

“What are the resources at my disposal?” -Diana

“A really stellar content creator is someone that can write and design.” -Diana

“If you have a mission and a message that is worth telling, you need a strong presence on social media.” -Diana

“If you're a little tree in a forest and you just have a little bit of sunlight, you're not going to grow as fast as a tree that has full sunlight and that's okay too.” -Diana

“When I think about team building, I also think about empowerment. How do you create that sense of confidence, and create the environment for people to do their best work?” -Diana

“If you are there with a passionate, dedicated group of people, you can make it better.“ -Diana

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